A top target for hairdressers is achieving silky-soft, shiny hair. Now wouldn’t that be great to package and send out the door with every single client? You pretty much can with the new Awaphui Wild Ginger Hydrasoft regime from Paul Mitchell. The HydraTriplex™ Treatment is available as a home-use system, with NEW HydraSoft Shampoo, Conditioner and Glossing Treatment to transform hair with deep hydration, supreme softness, and glass-like shine. Bliss for hair .
Transform with this trio
Paul Mitchell Hydrasoft Shampoo, Hydrasoft Conditioner and Hydrasoft Glossing Treatment are enriched with HydraTriplex™, Awapuhi Ginger, Marine Plant Extract, Hyaluronic Acid and Vegan Collagen to treat every strand to the optimal dose of moisture without the weight for a smooth, touchable, healthy-looking finish.
New Awapuhi Wild Ginger Hydrosoft regime
Awapuhi Wild Ginger Hydrasoft Shampoo: The rejuvenating power of this gentle yet effective shampoo is enriched with Awapuhi extract, known for its hydrating properties. It cleanses the hair while providing essential moisture, leaving it soft, manageable, and beautifully revitalized.
Awapuhi Wild Ginger HydraSoft Conditioner: A luxurious formula is specially designed to hydrate and nourish the hair, leaving it silky smooth and irresistibly touchable. Infused with Awapuhi extract, this conditioner helps to replenish moisture, enhance shine, and improve overall hair health.
Awapuhi Wild Ginger HydraSoft Glossing Treatment: A lavish treatment designed to add a glossy, luminous shine to hair while deeply nourishing and hydrating. Infused with Awapuhiextract, the formula helps to improve texture and manageability, leaving the hair looking and feeling healthier.
Tell the client
As a hairdresser, you’ll not be surprised by hearing leading magazine InStyle reporting the most common hair complaint as ‘dryness’. The respected consumer title says specifically that 55% of women say dryness is one of the their most common hair complaints. What you’ll also know, is that moisturization/conditioning is a key preoccupation for haircare. Benchmarking Company stats give ‘moisturisation/conditioning’ as being ranked 2nd in top haircare benefits a woman looks for. Eliminating frizz is key for 40% of women, and 38% are in pursuit of shine.
A product with heritage
All of the awapuhi used in Paul Mitchell products are still grown and harvested on the John Paul Mitchell Systems® Awapuhi Farm. The same family has lovingly cared for the grounds for over 40 years.
Each awapuhi ginger plant is carefully grown and harvested using solar power, rain water and time-honored practices. The roots are washed by hand, then dried in a solar dehydration shed and ground into a concentrated powder that is added to our products.
A portion of each root is also replanted for the following year’s harvest, creating a regenerative cycle. The roots remain dormant in the earth until early summer, when they begin to grow into the next generation of awapuhi ginger.
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