No live audience for the Aveda Congress this year in Minneapolis, but joyfully that means the creative extravaganza was shared online and we could all join! The content was sublime. Here’s one highlight…. the Aveda Global Team with Human X
Human X
The Aveda Global Team on set
The opening show of this two-day annual event (Aveda’s 19th Congress actually), set the tone for a colourful and reflective happening. The Aveda Global Team presented Human X – a show featuring what they call ‘bold hair and make-up indicative of today’s emerging trends’. It’s all about the importance of human-to-human connection and the universal embracing of individual expression.
Hair trends
Bea Carmichael shared her braid styling for the show
The creative team working on the hair conspired to create blunt haircuts with strong lines and softer layers, with styling including ‘feed-in’ braids, and the make-up and hair colour being dramatic and expressing personality. The team includes our favourite show people; Ricardo Dinis, Global Artistic Director, Hair Cutting; Ian Michael Black, Global Artistic Director, Hair Color; Renee Gadar, Global Artistic Director, Texture; and Bea Carmichael, Aveda Global Educator, Hair Styling..
Browse the pictures then read the notes:
With the evolution of working from home, the Aveda Global Team acknowledged that bold hair color has skyrocketed in recent months, now that the perception of what’s professional has changed. But guests want something more than what’s just come out of the box: they want something truly unique to them. Each of them had plenty to say:
“The human experience is like patchwork. Each of us is the sum of the experiences that we have been through. Like these braids, life has a way of meandering and coming together to make colorful sense.” Renee Gadar, Global Artistic Director, Texture.
“Human X is all about creating a signature look for the guest where we take all elements about them into consideration — their social life, their job, etc. – and create a look that is completely unique to them. It’s about the experience that we’ve all been through, good and bad, and the tapestry of life that it takes us on.” Bea Carmichael, Global Educator, Styling
“Customising for every guest is something that Aveda has always prioritised, but now it’s become more important than ever. From an education perspective, we love to create and share a technique, but also how to customise it for each person. Personalisation is the epitome of the guest experience.” Ian Michael Black, Global Artistic Director, Hair Color,
Ricardo Dinis, Aveda Global Artistic Director, Hair Cutting, wrapped the show by saying, “The passion that we have for the craft and artistry is very special here at Aveda. Wherever we are in the world, we are connected right now.”
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