Adornment

We said it before; hair accessories are a huge trend for this season. Clips, scrunchies, scarves and hairbands are key trends for SS20/21, as as seen on catwalks and most recent virtual shows. Accessories can literally transform hair styles from blah to beautiful in an instant, according to Amy Gaudie, Salon Owner of the award-winning Urban Chic salon; something she successfully proves within her latest collection,  Adornment.

In Adornment, we see a fusion of fashion and hair, creating an eclectic muse of colours, patterns and textures to unearth a unique czar, to be adored by others. Layering is one of the key elements of the collection, combining texture and colour, and finishing each models’ hair to tie everything together. A very individual and eclectic style, with the goal of simplicity and personality at the forefront.

“Hair and fashion have always aligned themselves,” says Amy. “There’s always appeared a multi-layer between both, which allows us to blur the borders and push the boundaries. For me, that means bringing out the craft kit to embellish not only an outfit but also the entire style trend. Purposefully referencing the key elements of accessories for this coming SS20/21, we have created three distinct looks and these are reflected in both the fashion and hair”.

The collection looks

Look 1: ECLECTIC

#Key SS20/21 trend focus – Puff sleeves & colour palette 

“This look pushed the style boundaries by combining complementary colour palettes, layered textures and statement accessories. With Saffron Yellow a key colour trend for SS20/21, the statement puffed sleeve dress was the hero piece of this outfit. Creating a balanced contrast between the puffed sleeves and statement ruffle detail, the dress was layered over a small floral print top and under a fun, textured fringed skirt” states Amy.

Look 2: PRINT CLASH

#Key SS20/21 trend focus – Complementary colour palettes and clashing florals  

“Spring and florals – ground-breaking! This look was a fresh take on the bold print clash floral trend, heavily inspired by Moroccan elements and contrasts. I created a fashion forward focus by layering different angles and garments. Combining both on-trend colour palettes and a variation of floral prints, the garments created a bold yet soft balance to the futuristic and strong upstyle” says Amy.

Look 3: PEARLESCENT

#Key SS20/21 trend focus – Pearls and soft neutral colour palette 

“A trend that has carried over a few seasons is pearl detailing and accessories and we were thrilled to embrace and elevate it within our collection,” says Amy. “With SS20/21 inviting a new neutral, soft grass is going to be seen widely throughout womenswear this season. This look was a soft balance of a neutral colour palette and feminine textures. Contrasting a soft silk button shirt with the simplicity and feminine style of a sequined slip dress allowed the balance from such a statement hairstyle.”

Credits

Hair: Amy Gaudie • Makeup: Annabelle Hogg • Photography: Aleisha Edwards • Styling: Kerrie Carucci • Salon: Urban Chic

The artist 

Amy Gaudie

An outstanding cutter, colourist and stylist, Amy Gaudie is a Wella Guest Educator, Wella Pro Creative Artist and veteran of several International Fashion Weeks. Amy has won a string of awards including 2019 WELLA Trend Vision Silver Award, Australian Hair Industry Awards Best Salon Marketing twice, Digital Business Innovation and Quest Business Hall of Fame and placed as Finalist seven times in the WELLA Trend Vision Awards. Working alongside some of the industry’s leading talent, Amy remains at the forefront of the latest trends and techniques, ensuring her clients receive the very best results possible.