Striving to roll back the tide of plastic in our industry and limit CO2 emissions, Davines launches its first recyclable refill pouches. There are now five refill pouches for five the brand’s bestselling Essential Haircare shampoos, available now in 500ml formates to refill twice the bottles for daily consumption.
The home front
In the battle to promote better, and more sustainable practices in the use of haircare, Davines aims to inspire low-waste habits at home, and promote the reduce, reuse and recycle message. Quite simply, this promotes the concept of circularity and reuse. Each 500ml pouch significantly reduces CO2 emissions and plastic usage by 74% compare with two of the brands Essential Haircare 250ml shampoo bottles.
Essential haircare
Davines continues its research on finding new packaging solutions that are good for your hair and for the planet. The new pouches will be available for the best-selling family lines: NOUNOU, MINU, LOVE SMOOTHING, LOVE CURL, and MOMO. Since 2014 the Essential Haircare family has showcased an ingredient from Italy’s Slow Food Presidia to support biodiversity. Each shampoo caters to a certain set of hair needs and serves a unique function that always puts the environment first.
Essential Haircare, the most iconic line embodying Davines’ values, reflects the commitment to ever-evolving research for enhanced sustainability and protection of biodiversity. Since 2021, Davines has partnered with the Rodale Institute, establishing the European Regenerative Organic Agriculture Center (EROC) on 16 hectares near Davines Village in Parma, Italy, to demonstrate the multiple beneficial effects of regenerative organic agriculture on climate change mitigation and further support biodiversity conservation.
To learn more about Davines continued dedication to biodiversity, visit: www.davines.com
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