Nurturing new talent with the L’Oréal ID Artist programme, launched in 2003, L’Oréal Professionnel now has a highly sought-after development experience that works. Finding talented individuals and helping them reach their full potential, L’Oreal has an exceptional list of alumni including: Harriet Stokes, Marlon Hawkins, Ky Wilson, Richard Phillipart, Sophia Hilton, Nancy Stripe, Patrick Wilson and many more.
For 2023, a list of more than 100 applicants were finally reduced to a core 14 names for this year.
A unique programme of learning
Over a two-year period, the ID Artist team have unique opportunities in training and skill development. Members train with top industry names, upskill in presenting, network widely within the industry and gain friendships from like-minded members.
L’Oréal ID Artist programme 2023; who’s in?
- Adam Cunningham – Zeba Hairdressing Sandymount, Republic of Ireland
- Augusto Miranda – Zeba Hairdressing South William St, Republic of Ireland
- Clare Kenny – Hession Hairdressing, Republic of Ireland
- Dean Taylor – Clipso St Albans, United Kingdom
- Elle Foreman – Tribe Clapham, United Kingdom
- Francesco Merico – Trevor Sorbie Covent Garden, United Kingdom
- Georgia Haverty – Peter Mark College of Hairdressing, Republic of Ireland
- Giuseppe Di rosa – Trevor Sorbie Brighton, United Kingdom
- Laszlo Roman – Creations Hairdressing, United Kingdom
- Mark Sherwood – Zeba Hairdressing South William St, Republic of Ireland
- Neill Cooney – Brown Sugar Ranelagh, Republic of Ireland
- Sara Bergantini – Fowler35, United Kingdom
- Troy Boyd – Anthony John Salons, United Kingdom
- Yolanda Dunne – Wildflower, Republic of Ireland
The 2023 in-take who will join the current second year ID Artists:
- Amelia Cicale – Yoke The Salon, United Kingdom • Amy Newton – ANTI.dote, United Kingdom • Callum O Donovan – The Edge Hair Design, Republic of Ireland • Caspar Finch – Matthew Curtis Hair Design, United Kingdom • Eloise Taylor – Yoke The Salon, United Kingdom • Megan O’Donoghue – Brown Sugar Blackrock, Republic of Ireland • Natasha Cameron – Thehausstudio, United Kingdom • Orla Langton – Wildflower, Republic of Ireland • Phoebe Wade – Obsession Salon and Spa, United Kingdom • Stephen Campbell – Hair&Co, United Kingdom
The process explained
The audition process was virtual in two stages:
1: Submit an audition video showcasing a model
2: Those successful from round one judging then had a virtual interview with a panel of experts
Individuals who auditioned had to showcase skill across their personalised categories of colour, cutting or styling. Then they had a virtual interview with a panel of industry experts. The successful entrants each delivered a show-stopping model result and demonstrated their presentation skills to the judges.
Darren Ambrose
“It was a great honour to be involved in the judging of the ID Artist programme. It is always an inspiration to see our young rising icons within the industry share their passion, creativity and performance. Congratulations to the 14 successful and good luck for the future, I am super excited to see you grow.” – Darren Ambrose, D&J Ambrose
“It has been fantastic seeing the future creatives coming forward and putting themselves out there. I was blown away by the talent. There was a huge response and the competition was incredibly close. Congratulations to those who were successful and to everyone else, we hope to see you next year.” –Nicola Chamberlain, Artistic Business Development Manager L’Oréal Professionnel Paris
What happens now? The entire ID Artist team will come together for training on the 28th & 29th of March. During this training the ID Artist team will also find out this year’s exciting plans, but we can’t give those details away yet; that is a surprise!
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