Putting the wow! factor into a new campaign, Showpony launches YOU: a film shot in the beautiful seaside streets of Barcelona. This is hair extensions portrayed in an innovative way, creating beautiful, effortless, natural looks. Take a look:
Be an individual, be natural, be beautiful your way. True beauty lies in diversity. Introducing YOU.
New directions
This is part of an initiative by Showpony Founder and Global CEO Stephanie Mason, who says the new campaign takes a direction different to anything the brand has ever done before.
“Today, there is so much pressure around what to be, what not to be, how to look, and how to act,” Stephanie says. “The concept behind YOU is to encourage people all around the world to remain connected to their authentic selves. We believe true beauty lies in diversity.”
You: Selfcare Thinning Hair
Showpony solutions
Showpony hair extensions offer a beautiful solution to everyday hair concerns with a variety of natural-looking colours, lengths, and application methods suited to people of all ages and hair types.The brand is forward-thinking and progressive, using new approaches, ideas, and practices to drive the industry forward while constantly working on new ways to improve sustainability.
You: Courage Considering Highlights
Again Stephanie puts it succinctly: “We’re mindful of our impact and the personal role we play in people’s lives. And we’re empowering, providing the support, knowledge and products that help our customers, employees, and the industry to flourish.”
A promise made
Showpony offers a unique blend of ethically sourced Remy A+ human hair, backed by a quality assurance process, premium colour selection, innovative consultation tools, knowledgeable marketing support, and world-class education programmes.
You: Passion – More Volume Please
The campaign was shot by internationally recognised fashion photographer Ezra Patchett, who is known for his ability to capture authentic and truthful emotions and delivered beautifully through his images.
Find out more about Showpony HERE
You: Want more length
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