Just lovely to see the new direction taken by Paul Mitchell under the guidance of Micheline De Joria. She has introduced the concept of a brand ambassador in some style by inviting supermodel Winnie Harlow to take up the role. We’re impressed!
Winnie Harlow is…
exciting, flamboyant and beautiful. Winnie is a queen of style on and off the catwalk, and her individuality is inspiring for women and girls of all ages and stages. “Embrace your unique beauty every day,” she says.
Working with the model on a series of looks to show off the eclectic portfolio of care and styling products in the Paul Mitchell range, session hairdresser Cesar had fun switching up looks. “I love changing things up. Different hair, different look, different vibe,” is the Winnie Harlow quote on the press release. She’s certainly not afraid to have fun and her fresh attitude and keeping-it-real approach fits perfectly with the Paul Mitchell brand.
Browse the gallery above where the looks created for the ‘get the look’ campaign, go from curly to straight, a glamorous ‘shag’ to a playful pixie blonde style. This is versatility indeed – and a great way to demonstrate to the consumer the way to use the Paul Mitchell portfolio of care and styling options, as well as using the brand’s electricals, too.
We think this is one relationship that will run and run. Celebrity endorsement goes a long way with clients, but they are seeking great authenticity in these challenging times. This certainly has it! For more information, see: www.paulmitchell.co.uk
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