We are intrigued by the new Semi Di Lino SMOOTH Rebel Hair range from Alfaparf Milano. Offering an insight into taming unruly, rebellious hair and fighting frizz [you had us at taming, but we’ll take all of it!] the capsule styling line from the Italian brand, is one helluva gorgeous way to restore hair’s natural beauty.
Deliver the SMOOTH Line
So, here’s what you need to know; Semi De Lino SMOOTH Rebel Hair is designed to hydrate, tame, smooth and control unruly rebellious hair and fight frizz caused by humidity and atmospheric agents. There are four products to use, rendering difficult-to-manage hair glossy and sleek.
Smoothing Low Shampoo is Sulphate-free to gently cleanse the hair
Smoothing Conditioner detangles and controls
Smoothing Mask detangles and hydrates
Smoothing Cream is a leave-in cream which makes brushing easier
Smoothing Oil controls and brightens hair for a sleek, glossy finish.
Making the difference
What makes the difference to bring about such stunning three Innovative and scientifically-proven complexes:
• Urban Defence Pro Complex is arguably a world-first in providing advanced protection against stress from pollutants
• Shine Fix Complex is a flaxseed extract which releases shine and radiance from the roots to the ends of the hair for 24 hours.
• Color Fix Complex includes a UV filter and anti-oxidant to improve and maintain the longevity of the hair colour. Even after nine washes, the tone is intense and shiny (up to 91%). (It is also a multivitamin complex.)
When sharing the glory of SMOOTH Rebel Hair, point out to clients that it has a climate-proof active ingredient. Yep, this active ingredient is there to keep the optimal level of hydration and to protect the hair as climatic conditions change, depending on humidity and temperature.
Another specific active ingredient in the line is Frizz Defeat Protein, a plant-derived active ingredient with film forming action, to protect and repair frizzy hair, leaving it soft and tamed.
A vegan formulation manes the products in the Semi Di Lino Smooth line are free from animal origin and derived ingredients. And, a bio-based fragrance is naturally-derived with flowery notes obtained through renewable sources.
The professional in-salon treatment offers a Caring Smooth service for fine to medium hair to detangle, smooth and protect from frizz and a Deep Smooth service for medium to thick unruly hair for a more intensive smoothing service to detangle, tame and protect from frizz, for soft, hydrated hair.
for more information, search #alfaparfpeople @alfaparfmilano_uk
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