Blue Tit proudly presents its latest collection aptly titled Nature Beat. The Blue Tit x Oway collection, OWAYANS 2020 – NATURE BEAT is a partnership between the sustainably conscious salons/educators and the Italian haircare brand Oway.
We love the concept, the beautiful earthly tone mood of the lookbook and how it is interpreted on the hairstyles.
The Oway treatment and colour line is made with pure essential oils, cruelty-free and with no toxic ingredients derived through biodynamic farming at their Ortofficina Farm in Bologna. The organic botanical haircare brand celebrates the philosophy of biodynamic farming, the practice that is wholesome and encompasses nature’s way.
If biodynamic farming is performed correctly, it can reverse and restore the land within a decade. And this land has the power to save and nurture us. Inspired by this appreciation for the earth, its natural rhythms and ever-changing seasons, the Blue Tit team created the collection looks.
It’s the beat of nature, the underground roots of a healthy ecosystem, a treasure trove of quality ingredients which nourish the body and feed a conscious lifestyle.
Based on the idea that the importance of the sessions plays a huge part in farming, Nature Beat is divided into four seasons. From cool spring to soft summer, from true autumn to dark winter capturing the essence of Ortofficina’s seasons and harvest.
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