On Sunday 22 and Monday 23 November, the international hairstylist community got together watching live The WWHT (World Wide Hair Tour) In The Cloud by Davines. The digital event was a very well done project that showcased a great amount of talent, enthusiasm and creativity – exactly what the industry needs right now.
The World Wide Hair Tour has always offered the opportunity to meet creative hairdressers, exchange trends, ideas and projects within the framework of an event dedicated to beauty. In this digital edition, Davines’ master hairstylists met the community live worldwide, exchanging messages of strength and encouragement, but it was also an opportunity to reveal the previews that will be the protagonists of the physical event that will take place in the second half of 2021 in Lisbon. If you missed the show, you can still watch it by registering and logging in HERE.
Regeneration and talent celebration
The watchword of this WWHT in the Cloud was: REGENERATION. We are called to reinvent the future after this very special year. The concept of Regeneration was carried out by all the hairstylists, each bringing their own personal interpretation of how a theme with such a global impact can be used as a positive lever in the sector.
We should first consume only what we are able to regenerate, and then begin to regenerate what we have consumed in excess in past years. This need is finally taking hold and guiding the sustainability strategies of governments and businesses. We can’t agree more; 2020 is a year that will be forever remembered. It has made us realise that nothing is for granted and changes in our practices and lifestyles are essential.
Finally, talent was celebrated and rewarded in this event through the Talent Green House; in the previous weeks the contest saw the most talented young people from different parts of the world compete. Ten finalists will enter the WWHT 2021 stage. We wish them best of luck and we will be watching them.
Watch the Davines World Wide Hair Tour by registering HERE.
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