Gift your clients a colour of their dreams, and express your artistic vision perfectly with Aveda’s new colour range. New Full Spectrum is a vegan, naturally-derived demi-permanent. It brings you colour without compromise. A vision without limits.
Your new vision
Welcome to a whole new world of bespoke hair colour for any client – a place where dreams can be realised. Aveda is the pioneer of plant-derived, high performance hair care, and now launches a new Full Spectrum Demi-Permanent™ Vegan Treatment Hair Color. Frankly, it’s a wow!
Featuring a first-to-market patent-pending hair technology, Full Spectrum Demi-Permanent™ provides long-lasting vibrancy without compromising the look of hair health. You can deliver truly personalised results which look healthier and are superbly shiny. Just what every client dreams of.
What’s so special?
Central to the incredible performance of new Full Spectrum, Aveda has conceived the innovative TRIS ColorIntegrity Technology which the company heralds as first in haircare. This technology features precise molecular targeting that optimises colour deposition for enhanced, long- lasting vibrancy without compromising hair health. The result, says Aveda, is more radiant, healthier-looking hair every time you colour, leaving it up to 3x smoother* and up to 5x shinier**.
Darcy Prater, executive fellow at Professional Hair Care Research & Development says: “After more than six years of research, we uncovered an alkalizer technology never-before used in hair colour. TRIS is an ingredient known for its gentleness and effectiveness as a pH adjuster, most commonly found in mascara—until now.”
Created for hairdressers
Importantly, new Aveda Full Spectrum Demi-Permanent™ evolved with the help of the Aveda Artists. These salon owners and educators worldwide help to ensure the new product met the needs of industry professionals and colourists while maintaining Aveda’s no-compromise formulation standards. It offers unlimited, customisable shade possibilities with an expanded colour palette including a new natural sheer series and pre-customized blonde toners that are easy to use. These deliver consistently stunning results every time. Plus, it’s infused with a weightless blend of plant lipids including certified organic moringa, tamanu and kukui oils for rich conditioning benefits and light-reflecting shine.
For unlimited colour possibilities, there are 34 shades that are 100% customizable
• 9 natural bases (1, 3-10N)
• 5 natural sheer bases (5NS-10NS) for more translucent results
• 13 tones with improved technology and increased saturation for long-lasting, vibrant results
• Curated palette of 7 pre-customized blonde tones for simplified toning
For added protection and strength, Aveda’s Full Spectrum Demi-Permanent™ Vegan Treatment Hair Color is formulated to work in harmony with the Bond-Building and Strengthening Color Treatment powered by Botanical Repair™ for 5X stronger*** hair after just one treatment.
Just for you
If you can dream it, you can create it with Aveda Full Spectrum Demi-Permanent™ Vegan Treatment Hair Color. This is colour without compromise.
Visit www.aveda.com for all the details.
*Laboratory testing on tresses vs. untreated hair
** Laboratory testing on tresses vs. unwashed hair
••• Based on average repeat grooming results of color with Botanical Repair™ Color Treatment vs. color with non-conditioning shampoo
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