Authentic Beauty Concept launches three for texture hair heroes in the Hydrate range. They’re especially designed to enhance the most diverse natural hair textures, from the softest waves to the tightest coils. If your client’s curls seem a little neglected, in need of help to return to their natural best, this trio is worth considering. Heat damage, suffering from chemical processes… whatever the cause, the new products offer formulas to get texture back on track.
Authentic Beauty Concept community
The brand is a great believer in working with hairdressers to co-create the products you need. Influential curl expert and US salon owner, Evan Joseph is part of the #authenticbeautymovement community. Participating in extensive workshops, he was key in discovering how the versatile products can be mixed and matched with each other, or with the rest of the Authentic Beauty Concept range. This is the way to achieve targeted results for every client’s individual hair texture.
Designed to enhance the natural pattern of the hair, each product offers a solution for wavy and curly hair, with ingredients to help to seal the hair shaft, helping the hair style to appear smoother and frizz-free. Think greater definition with zero crunch, plus anti-porosity for a weightless finish. Used independently or combined, the products add bounce and strength back into the curls, helping restore the shape – ideal if your client’s on a journey to regain natural texture
Take it as said
Matt Surplice, Authentic Beauty Concept UK advocate, curl expert and salon owner says “The curl range by Authentic Beauty Concept is making premium haircare more inclusive, ensuring professionals have incredible products for every hair type. This new range is rich in moisture for ultimate curl definition without being oily or heavy. It works throughout the curl spectrum from waves to tight coils, which is exactly what the range needed. The current portfolio has always worked well on natural curls, but this has added that element of sealing the moisture in to give those curls extra longevity.”
All three products are formulated with sustainably sourced Murumuru “Butter” and Linsed Oil, both known to nourish and strengthen the hair. Murumuru “Butter”, a natural emollient, is renowned for its moisturising properties and offers natural protection from sun damage, heat and other harmful compounds. Linseed Oil is rich in Omega-3 fatty acids, which help enhance the hair’s moisture content while strengthening. This powerful ingredient is also a rich source of vitamin E, B1, B2, B6, and biotin, which together help enhance the hair’s elasticity.
Authentic Beauty Concept Hydrate Intense Treatment
With its rich formula, this intensely hydrating treatment mask deeply moisturises and increases manageability, while enhancing the natural shine of the hair. Suitable for all hair textures, as well as coloured hair, curls are defined, frizz is reduced, and the hair style is left feeling lightweight and silky-soft.
Authentic Beauty Concept Hydrate Curl Enhancer
Offering the highest level of curl definition plus medium hold for curls and coils, the jelly consistency is easy to apply, protecting hair from humidity, reducing frizz and enhancing natural shine. The hair’s surface is smoothed, and curl shape is accentuated, with a soft finish and flexible hold.
Authentic Beauty Concept Hydrate Smoothing Serum
For beautiful curl definition without heaviness, this nourishing serum enhances shine, leaving hair feeling silky soft. Use on damp or dry hair.
You can also join and connect with the AUTHENTIC BEAUTY CONCEPT community online via @AuthenticBeautyConceptUK on Instagram, Facebook and YouTube and the #authenticbeautymovement hashtag.
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