The lockdowns have brought new habits, new trends and new styles. And hair couldn’t stay behind. With the salons opening and closing almost every two months for the past year, we see clients ditching high-maintenance trends and more easy-to-wear and versatile styles make their come-backs. For lockdown 3.0 one of these styles is the shag.
Celebrities like Selena Gomez and Milla Jovovich and hairdressers are having a 70s/80s moment and loving this effortless style. According to Sam Ashcroft, creative team member at Brooks & Brooks, London, the shag is the epitome of rock n’ roll – casual, sexy and effortless.
“The typical features that make up a shag hairstyle include choppy, dishevelled ends, layers around the crown and lots of texture. The modern shag is choppy and has lots of texture, but doesn’t make you look like everyone in an ‘80s hair metal band. The secret is it works on almost every hair texture and length; though beware, too many layers and the style can appear a bit too choppy and dated. The key to getting this haircut right and bang on is the fringe. Get the fringe right and the haircut will always fall into place” says Sam.
When it comes to colour there are so many options for colouring the shag – which makes this trend incredibly versatile. Sam explains: “The haircut and style is more lived in and effortless and so this can translate with the colour. Because it has so much movement, direction and texture, the cut pairs perfectly with dimension. Tone-on-tone flecks of colour placed to contour the layers really bring the style to life. Coppers and redheads will look amazing with the shag; it’s a colour that will turn heads and worn with this cut it will do exactly that. For those who want to really go for the grunge look go pink; a pink shag is something of beauty. It just works, from pastel rose to vibrant pink, choose a tone that suits your skin complexion.”
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