”The Reconstruction” by Gareth Pugh

In Uncategorized by Nicky

London Fashion Week has been so different this season because of the pandemic, but even the current situation wouldn’t stop all the creatives of the Fashion and Beauty & Hair industry to do what they know best: create! The result is strong and beautiful pictures and videos of new looks, trends and the designer’s perspectives and comments on what’s happening  in the world now.
One of the projects that caught our attention is the incredible SS21 Collection from visionary British fashion designer, Gareth Pugh, with the launch of his major new multidisciplinary project ”The Reconstruction” in support of Refuge. ”The Reconstruction” is a searing response to world events and is in partnership with photographer Nick Knight and digital artist Jon Emmony – as well the most exciting talent in beauty artistry including Isaac Poleon who lead the hair team for L’Oréal Professionnel with Matthew Curtis supporting.
The body of work marks Pugh’s return to Fashion Week, and is built around the designer’s first collection since buying back his trademark in March 2020. Celebrating the eternal interplay between fashion, music and film, for the first time a runway collection was presented as a “visual concept album.” Featuring 13 iconic looks inspired by 13 iconic songs, the collection has been captured in 13 stills and 13 explosive fashion film shorts – shot by the amazing globally renowned fashion image-maker Nick Knight.
The hair harmonically complements the avant-garde looks. A really inspiring and unique multi-media approach. Watch ”The Reconstruction” film HERE.

Creative Direction: Gareth Pugh & Carson McColl • Photography: Nick Knight • Executive Producer: Kat Davey • Digital Artistry: Jon Emmony • Styling: Katie Shillingford • Make-Up: Ana Takahashi for MAC Pro • Hair: Isaac Poleon for L’Oréal Professionnel, Matthew Curtis for L’Oréal Professional supporting • Nails: Lauren Michelle Pires for CND • Studio Manager: Aine Geoghegan • Communications & Talent Programming: Raven




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