Life just got lighter with the coming of Spring and now we’re all eyes forward on the Summer ahead.
Yes, it’s time to pay attention to the Spring/Summer 2026 campaign from Kao Salon Division ‘Summer in Bloom’. This, says the company, is a sensorial celebration of radiant beauty, carefree moments, and effortless care under the golden glow of summer. What an image.
We pick up specifically with the release of seasonal sets from colour and care line Goldwell that offer summer-protection gifts with purchase. Attractive and useful, they help you seduce the client into investing into this leading sun and skincare brand with a holistic take on summer beauty!
Shine in full bloom
Goldwell presents the Sun Reflects Set and Bond Pro Set, designed to protect, repair, and enhance hair exposed to sun, heat, and water.
In collaboration with Bondi Sands, each set is complemented by summer-ready essentials:
- Aloe Vera After Sun Cooling Gel
- SPF 50+ Lip Balm
- Together, they deliver radiant shine and protection — from beach days to golden hour evenings
Alongside the Goldwell sets, there are also sumptuous choices for Kerasilk and KMS:
Kerasilk launches its Smoothing Travel Set and Repairing Set, ideal companions for refined hair on every journey
KMS Hair introduces the Moist Repair Set and Color Vitality Set, ensuring hydration, strength, and color brilliance throughout the season.
A season of light, care and connection
Summer in Bloom reflects Kao Salon Division’s belief that beauty thrives when care meets emotion. Through sunlit visuals, immersive salon experiences, and premium cross-brand collaborations, the campaign invites consumers to embrace the season with confidence, radiance, and ease. Every moment becomes a memory in the making — carefree, glowing, and beautifully alive. This is the beauty you’ve been waiting for. Summer in Bloom.
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