Zoe Irwin is someone who always gets us logging on to discover upcoming trends advice! She doesn’t simply have a passion for fashion and a flair for interpreting new directions into salon-friendly looks, Zoe is an educator par excellence. She gives the frame of reference, the context for each look so that we can make sense of it all. The latest ghd Professional trend collection is a prime example. In her role as Global Ambassador at ghd Professional, Zoe worked on a new season Trend Reveal, joining with Global Creative Education Manager Amy Sontae to share the Stylethentic collection and explaining the inspiration from bespoke cuts, colours and textures
Authenticity is a mood for this post-Pandemic world. Self-care, pride in our own individuality and personalised details are what we want to see expressed in our appearance. Purpose and direction are what we want from our brands, both as a hairdresser and a consumer. The Stylethentic collection delivers 8 models founded on the most interesting micro-trends for a fun, fresh and diverse series of looks, Importantly, they reference the work created in salons every day; inspired by the client and given a twist through the stylist’s knowledge of not just what’s trending, but how it can be made relevant to the individual. Browse the collect then scroll down for details:
Expanded natural textures create a new take on the high-top silhouette, with width and volume referencing the stretched looks at Balmain and Bottega Veneta. Made for personalisation, these exaggerated shapes can be amped up or down to work for the individual.
Use ghd Helios dryer for best effect!
The woke-up-like-this wave is an eternal vibe and is the ultimate in effortless cool. Lived-in texture is a fashion week favourite, exemplified this season at the Victoria Beckham show, styled by Cyndia Harvey for ghd . Use ghd Platinum+ stylers for this look.
Perfectly Undone Waves
Grunge gets a glow-up with this artfully crafted, bevelled texture. Combining elongated, luxe waves with a more undone 90s feel, this technique is inspired by the laidback movement at McQueen and Etro. Think teen angst hair with a polished edge; irregular, but elegant.
Big hair just got a modern makeover. Imagine the volume of an 80s power blow-dry with an effortlessly undone feel and you’re there. Again the ghd Helios is your BFF for volume.
Silk Box Braids
Primed for personalisation, this look is all about creating bespoke braids. Dressed up with silk, beads, flowers, patterned fabrics and more, it’s all about representing your style through accessories. As seen most notably at Moschino and Thom Browne, where individual styles were key. Zoe suggests using ghd ‘Glide’ to prep the hair.
Pool party hair never looked so good. Inspired by the silhouette of slicked back 90s supermodel style and given a lacquered, wet-look feel, this is ultra-sexy hair at its most modern.
Giving a classic 1940s silhouette a 2000s twist, this look adds a youthful freshness and effortless glam update to any texture. The key tool here is ghd Unplugged
Luxe Liquid Waves
Inspired by that Megan Fox red carpet moment – ultra wet-look, uber-long, rippling waves – this style makes texture super sexy and totally modern. Again the ghd Helios dryer is the favourite tool choice.
“It’s not just about learning carbon copy cut-out looks, it’s about up-skilling and being diverse with your offering, taking the collection as inspiration then integrate this into your own unique style.” Amy Sontae, Global Creative Education Manager
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