The obsession with undone hair and the embracing of gender neutrality is a conscious theme that runs throughout the Modern Muse collection from Myla and Davis. They’ve delivered clever effortless, wearable hair, focused on natural individualism. If this is your clientele, then here’s a great example of how to achieve a collection that will attract.

“The aim of this collection was to create a hair narrative detailing our ethos as a brand, with a focus on colour and styling quality and longevity fused with low maintenance, wearable hair,” explains Creative Director Ellen Rutherford.

“Our models are Myla + Davis clients, so this was a true celebration of real people and real collaborations, resulting in our team’s take on a modern muse.” 

Credits due

Creative Director: Ellen Rutherford • Hair Team: José Amoros, Mary Mumford, Melody Glasgow, Akira Noleppi • Make-up: Polly Doggett @pollydoesbeauty • Wardrobe: @meetbernard • Photographer: Natasha Marshall @natashasmarshall • Project Manager: Zea Tongeman • Products: Davines @davinesofficial 

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Here online you may browse our Creative section to find inspiration from the greatest hair artists… read our Home page to discover the top events and what we like about them, then visit our Magazine section to read the latest edition (and archive editions) of Tribu-te publications. If you’d like to enjoy your very own edition of Tribu-te delivered direct to your home – vist the Shop to order a subscription to arrive bi-annually. And of course, once a year, you can visit Hair Pieces: The Big One – it’s an awesome presentation of the leading hairdressers on the best stage possible in central London each November! Contact us if you have any questions or would like to submit photography and ideas for any of our editions in Europe – we’re particulary keen to see your salons for our Design section both in print and online.