Interesting to read that Denman Brush Professional is working to redeem the use of plastic in hairdressing services by partnering with the Plastic Bank® organisation. Bravo to Denman as the company has announced its intention of helping to stop ocean plastic, while improving collectors’ lives in vulnerable coastal communities. The partnership is part of Denman International’s mission to make a positive environmental, social and economic impact.
What is Plastic Bank?
PlasticBank ® is on a mission to stop ocean plastic by gathering a billion people across the globe to monetise waste while improving lives. Plastic Bank builds ethical recycling ecosystems in coastal communities and reprocesses the materials for reintroduction into the global supply chain as Social Plastic® feedstock. Collectors receive bonuses for the materials they collect which helps them provide basic family necessities such as groceries, cooking fuel, school tuition, and health insurance. The company is creating a structure that will revolutionise recycling ecosystems to create sustainable, inclusive, circular economies.
Hairdressers take note
Now when you choose a Denman tool, you actively contribute to the prevention of over 45 metric tonnes of plastic from entering the ocean through the Denman partnership with Plastic Bank – that’s the equivalent of over 2.2 million single-use plastic bottles! To build on this mission of positive environmental impact, the Original Denman D3 Styler is now completely recyclable, and at the end of its life it can be popped into the domestic recycling bin OR to extend the life of the brush, the pin pad can be purchased separately.
John Rainey, Chairman of Denman International says “Plastic Bank is the most incredible initiative and we feel so privileged to partner with them. Enabling communities to improve their circumstances while giving industry an opportunity to reduce their environmental impact is transformative.”
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