New ghd Summer Collection ’21

In Uncategorized by christie

To celebrate ghd’s 20th anniversary, the brand takes a look back to where it all began; the noughties culture which is having a real revival moment now. Thus the drop of the its latest collection, the ghd Summer Collection ’21, pays a tribute to the music of those beloved times.

Created in collaboration with session stylist Chris Southern, the ghd Summer Collection ’21 features inspiration from strong female icons of the 90s and early 00s. Formed of six styles , the collection shows exciting techniques built around ghd’s award-winning range of styling tools. The looks make a great on-trend menu of styles with a celebrity influence that salons can use as a unique selling point and make a difference. Set to inspire stylists and salons with dynamic ways to work with the full range of ghd styling tools and complementary heat protection styling products. We love the idea!

”This collection brings together all the trends I’m excited about right now”, says Chris Southern, ”and has a heavy influence from my work in the music and fashion industry.” Chris is also a ghd educator who works with names including Little Mix, Maya Jama, Steps and drag superstar Courtney Act.

Credits

Hair: Chris Southern  • Creative direction & styling: Amy Sontae  • Photography: Claire Rothstein  • Makeup: Jose Bass

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