We can’t ignore the ‘glass-like’ craze! From skin to hair and back again, this one is going to have staying power. After all, the focus on hair health and condition leads naturally to wanting to create that dazzling shine finish on beautifully cared-for hair. So obviously we fall on the new launch from Joico with glee. New Dream Blowout Glass™ 72 hour frizz-fighter is a heart stealer. The brand promises that this hero styler makes each strand shine as brightly as a freshly-polished diamond, and as glossy as a freshly glazed doughnut.
Dream Blowout Glass
Here’s the mission. The glass-hair trend focuses on achieving smooth, shiny, silky hair that is radiant. Take reference from the 90s supermodels strutting down the catwalk with their long, lustrous hair that gleams as the flashlights pop.
How to achieve this? Ta Dah! Joico’s newbie promised you the perfect blowout result with this latest addition to Joico’s star-studded Style & Finish range. The Dream Blowout Glass™ 72HR Frizz Fighter is a leave-in spray to control frizz, reduce breakage and protect against heat damage. All whilst providing glass-like shine!
Bruno Marc Giamattei is Joico EMEA Creative Director and says: “Hair with mirror-like shine is the perfect partner for luxuriously vibrant colour – showcasing the shine and health of the hair. The Dream Blowout Glass™ 72HR Frizz Fighter by Joico is a staple for achieving gorgeous, glass hair that oozes elegance and luxury.”
Details here:
Here are the headlines you need to recall…
- Provides humidity resistance and controls frizz for 72hours*
- Glass-like shine.
- Reduces breakage**
- Protects against heats damage up to 204°C.
*vs. untreated hair; 85% RH conditions **Against combining breakage on damaged hair vs. a non-conditioning shampoo
Easy to use: Spray liberally onto clean, damp hair and blow-dry using tension to activate. Do not apply other styling products until hair is fully dry. Pair with Joico Humidity Blocker+ to finish and set your blowdry.
Ingredients listed include:
Sea Kelp: Packed full of vitamins and minerals. Helps provide targeted moisture and vital nutrients.
SmartRelease® Technology: Our one-of-a-kind liposome delivery system packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
So now you know! Off you go and do the exciting creating part….!
For more information: visit joico.eu
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