Fresh into 2025 we receive a lovely message confirming the new CEO at Additional Lengths Ltd is Lisa Jackson. For context, Additional Lengths is an award-winning professional and consumer hair extension company founded by Victoria Lynch, and Lisa Jackson is a tour de force of hairdressing business acumen! Lisa’s history in our industry includes top jobs at Revlon UK & Ireland, and Aveda in Australia and New Zealand, as well as key positions at the likes of Schwarzkopf. We know her to work elegantly yet fiercely to grow brands and promote standards from production to service giving that ensure consumer delight.
Additional Lengths explained
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Additional Lengths Ltd is the owner of professional extension brand Remi Cachet, and direct-to-consumer extension specialist AdditionalLengths.com – founded by Victoria Lynch. As chief executive officer Lisa is commissioned to lead this loved, European label into its next phase of international growth, focusing on building brand awareness and continued global expansion.
Victoria puts it succinctly: “Lisa is joining at a critical time with the brand’s debut into the Unites States, paired with a rebrand. I could not be more thrilled to welcome her into the world of Additional Lengths and Remi Cachet.
“Together, we will be a powerhouse for the brands’ future. And I am excited to work closely, and in tandem, with Lisa to reach all our ambitious international growth and innovation goals.”
Lisa says: “I am overjoyed to be joining Victoria and the legacy brands that she has built. I see this role as a tremendous opportunity to scale the international business with an omni-channel approach to reach both professionals and consumers, especially at our debut into the United States.”
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As CEO, Lisa will define strategies, allowing the company to capitalize on the international expansion opportunity. She will also work with investors Growth Partner to strengthen relations with the trade professional community. And to develop and implement plans to accelerate sales and build brand awareness for a successful Q1 2025 launch into the United States. Also to bolster the comprehensive portfolio for Additional Lengths Ltd.
Victoria Lynch (left) with Lisa Jackson at Additional Lengths
Victoria will continue leading innovative product development while delivering world-class hair extensions for hair professionals and their clients across the globe. With decades of industry experience and education in extensions, she will remain hyper-focused on empowering the next generation of stylists with innovative and high-quality hair products. Victoria will invest time in key markets identified by the brands, especially in the US, with an effort to grow both industry relationships and a loyal customer community.
What you need to know
Additional Lengths and Remi Cachet are premium quality, hair extension brands offering the highest grade of human hair in the market globally. Founded in 2003 by a 30-year industry expert, Victoria Lynch, the brands remain on dual mission to provide natural and sustainable hair solutions for color, length, and volume.
The businesses offer an ever-growing range of multi-award-winning professional quality hair extensions, accessories, electrical styling tools and aftercare products for consumers and professionals alike. Additional Lengths and Remi Cachet have scaled from £5 million to over £18 million. Growth Partner then joined taking on a minority stake in Dec 2022 to help Victoria and the team to accelerate the growth plan further.
All it remains to say is, watch this space!
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