What’s HeatBounce all about?
With both hairdressers and consumers in mind, at the core of HeatBounce is ResiliCore, K18’s newest innovation. ResiliCore is a patented heat-shielding technology inspired by resilient proteins found in nature (the ones known for their flexibility and ability to withstand extreme temperatures). Unlike traditional heat protectan
ts that sit on the surface, the size and molecular makeup of ResiliCore allows it to penetrate the cortex. This is where heat damage happens, and Resilicore offers protection up to 450°F (232°C) and reduces breakage by 85% when blow drying
“HeatBounce reflects our commitment to pushing the boundaries of hair science,” says Suveen Sahib, Co-founder & CEO of K18. “Powered by our patented ResiliCore technology, it delivers intelligent heat protection that penetrates deep into the hair fiber—reinforcing inner bonds and preserving strength by dynamically responding to heat. It’s a true breakthrough and the perfect complement to our molecular repair innovation.”
HeatBounce transforms from a lightweight cream into a fine mist that delivers conditioning without weight used before any heat tool—whether on damp or dry hair to defend against heat, mechanical damage and UV environmental damage that can cause color fade, dryness, dullness, and breakage.
What the hairdresser says
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With HeatBounce, K18 says the brand delivers on its promise of performance without compromise. It is empowering stylists and consumers alike to turn on the heat with confidence. It’s the essential post-mask, pre-style step that completes the repair and protection routine.
Find out more HERE
HeatBounce™ launches globally in August 2025.
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