The buzz for 2026 – and it’s more than a trend of course – is about wellness. Combining the preoccupations and concerns of recent years, our hair and beauty industry is focussing more on a holistic view of health and wellness. We need products and services that feed our souls, nourish our bodies and nurture beauty inside and out. Cue innovations such as Curated Beauty London.
Founded by Sam Grocutt, Ros Simmons and Natalie Ingham, Curated Beauty London creates expert-led skincare, haircare and wellness essentials. Based on their years of experience in hair and beauty, the trio has nigh on 30 years each of working with and for some amazing brands. Constantly asked what works, and why, they have come together to deliver the answer in the form of Curated Beauty London. Designed for midlife women who want fewer, better products that genuinely work. The brand focuses on intentional formulations, visible results and a thoughtful, modern approach to beauty.
Ta dah! At Richard Ward Hair & Metrospa
Confirming an entree into the consumer market which is enviable, Curated Beauty London announces its arrival at the prestigious Richard Ward Hair & Metrospa. This is arguably one of London’s best-known luxury salons and, from a position of authority, owners Hellen and Richard Ward know a lot about hair and beauty excellence.
Importantly for a fledging product range, Richard Ward Hair & Metrospa has long been recognised for its high-level service, award-winning expertise. It has a trusted reputation amongst royalty, celebrities and its loyal clientele. Known for championing excellence and only selecting brands with true performance and credibility, this partnership with Curated Beauty marks a significant moment for the young British start-up brand.
Hellen Ward says: “We are thrilled to stock Curated Beauty at Richard Ward. We always believe in brands that make a difference. Having tested these myself for three months… that’s why they’re on the shelf. They’re awesome.”
The collaboration began when Hellen Ward, Co-Founder & Managing Director, trialled Curated Beauty wellness collection for three months. Impressed with the results, she invited the founders to present the range to her and Spa Director, Gina Charalambous, to assess how the brand would complement their current offerings. Following a dedicated education afternoon led by Natalie and a detailed review process, Curated Beauty was officially welcomed into the Metrospa.
What’s next?
We asked Sam Grocutt where this takes the brand. “Richard, Hellen and the team set the bar for professionalism, expertise and the very best client experience. To have Curated Beauty stocked in a salon of this calibre and championed by a team who only chooses brands that truly perform, is both an honour and a milestone for us three, as founders.”
Following the zeitgeist, Curated Beauty London is very much of the moment… and it’s a moment which will endure. The smart money is on enabling your clients to access the best, premium products that support their hair care and skincare needs as well as health. This brand is keen to build on its success to date with new collaborations and an affiliate programme for freelancers, plus a consumer subscriber service. For more information visit HERE
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