Fresha makes the Marketplace 100

In Uncategorized by Nicky

We’ve been hearing a LOT about Fresha, the subscription-free salon software that supports the hair, beauty, spa and wellness industries with running, promoting and building your business. From appointments to marketing, retail and stock control, there’s a ton of great stuff on Fresha. Don’t just take our work for it, however. A new accolade for the brand is that it has jumped onto the a16z Marketplace 100, a ranking of the largest consumer-facing marketplace startups and private companies. Launched in 2020, the series was a hit, spurring debate about the evolution of marketplaces and promising new consumer categories. This latest (and third) edition of the Marketplace 100 uncovers the top companies and categories of the year, and also highlights how each startup’s ranking has changed since 2021. 


Two big points of interest are:

• entering the list at 43, the highest ranking of any salon software company in the global hair and beauty market, Fresha’s placing confirms its position as the world’s leading, and fastest growing salon software
•  four categories have emerged from 2021 as ones to watch: Ticketing and Experiences; Shopping and Commerce; Games; and the growing world of web3 marketplaces. A big no to the direction the market is going. Keep up with the programme!

What is the Marketplace 100?

Delivered by Californian Venture Capital firm Andreessen Horowitz, the Marketplace100 by a16z + Future ranking list is compiled using data based on marketplace activity scores for each company that includes GMV (Gross Merchandise Value), per Bloomberg Second Measure (for companies that Bloomberg Second Measure tracks), as well as Apptopia data for app performance and SimilarWeb data for website traffic.


Fresha founders William Zeqiri and Nick Miller

This ranking is a hugely important for Fresha,” says Fresha founder and CEO William Zeqiri. “It confirms that we’re making significant impact on the global stage, and this is driven by a transformation in terms of how our partners have embraced our technology and are using Fresha to manage their businesses. It’s also a reflection of how Fresha perfectly syncs with consumers and the way they now find the ideal salon, and book and pay for services and products online.

The Fresha approach

Formerly known as Shedul, Fresha’s exponential growth is the result of a result of a global investment strategy that has positioned it as the world’s leading, and fastest growing salon software. Backed by New-York based equity firm General Atlantic – backers of tech giants including Facebook, Snapchat and Airbnb, along with separate investors including global beauty entrepreneur Huda Kattan, Fresha has been valued at over $640 million. With over 60,000 partners and 200,000 hair, beauty and wellness professionals using Fresha, the platform has already processed 450 million appointments via its consumer-facing website and app.

The message is clare. To achieve complete business efficiency, promote your services, run marketing campaigns, retail online and protect your business against no-shows and late cancellations, you can join or switch to Fresha today…for FREE!

Download the full list here:



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