The good news keeps on coming from Italian brand Alfaparf Milano Profession. They now launch a new, salon-exclusive, professional care line called Lights Co by Semi Di Lino. It embraces high performance with well-being. A firm hug for hair in a pack you could say!
Lights Co by Semi di Lino is the latest biotechnological haircare innovation from the brand. And they’re keen to stress it’s especially for hairdressers who want a salon exclusive offering. This is a range of 15 products, and a special layering treatment service. Together, they encapsulate the combination of the power of beauty in expert hands and exceptional performance.
Selectivity for premium status
Now, in order to stock the range, you salons will need to meet a certain criterion. You’ll need to agree to the Lights Co contract that includes carrying the whole range. AND all your salon team members must complete an online education certification.
Why so special? Well, Lights Co by Semi di Lino introduces two new cross-functional active ingredients into its formulas. They are Stem Bio-Matrix and Semi di Lino Complex. These are part of what makes Lights Co by Semi di Lino so special… and you need to match that in service and expertise! Read on for all the details…
STEM BIO-MATRIX
This is an innovative biotechnological matrix based on proteins and lipids from wild olive tree stem cells combined with Chia oil.
You see, in nature, plants have mastered the art of resilience. While humans can seek shelter from everyday environmental stressors, plants must adapt, evolving powerful self-protective. Now you can benefit from this…. Stem Bio Matrix means…
- Rebalancing the hair’s hydrophilic layer for improved moisture management
- Restoring strength and resilience from root to tip
- Shielding hair from daily environmental aggressors including UV, pollution and heat
- Mechanisms to survive rain, sun, heat, and harsh conditions. Stem Bio Matrix technology harnesses this incredible natural intelligence to protect and strengthen hair like never before.
At the heart of this breakthrough technology are wild olive tree stem cells, renowned for their ability to thrive in extreme environments. When combined with nutrient-rich Chia oil, the result is a high-performance complex designed to actively support the hair’s own defence systems.
The result: Hair that looks healthier, feels stronger, and is better protected.
SEMI DI LINO COMPLEX
This is an active ingredient rich in Omega-3 fatty acids, vitamin E, and antioxidants encapsulated in a matrix that hydrates the hair and delivers extraordinary, long-lasting shine.
Great attention has been given to creating a unique sensory experience, the result being Pure Bliss, a fragrance that blends different notes inspired by fine perfumery, scientifically developed to enhance mood and holistic well-being without altering the skin’s microflora.
HAIR LAYERING SERVICE
In addition to the technology and ingredients in creating Lights Co, the line also introduces ‘Hair Layering’. This is a technique inspired by the skincare world based on applying products in sequential layers.
Each head of hair has different needs, and each area may require unique attention. In the Hair Layering service each product layer corresponds to a targeted treatment for a specific need working on the primary and secondary client concerns.
This layered application approach allows you to create a highly personalised treatment service, where high-performance care meets efficiency, with a salon-ready service that works in as little as five minutes.
As part of this exclusive service a hand massage can be offered to enhance the client experience during the treatment with the Lights Co Nourish Hand Cream.
Pillars to act upon
Lights Co is built around three pillars:
GLOW: Suitable for all hair types, it envelops the hair with a treatment that delivers shine, hydration, and an airy, weightless feel. The line’s specific active ingredient is Semi Di Lino Extract. GLOW SHAMPOO: Gentle illuminating shampoo. Cleanses, hydrates, and enhances shine. GLOW DUAL CONDITIONER: 2-in-1 illuminating conditioner that can be used either as a rinse-out or as a leave-in. Hydrates, detangles, and enhances shine. GLOW MASK: Illuminating mask. Nourishes, combats frizz, and enhances shine. GLOW ESSENTIAL SHINE SERUM: Rinse off serum with a powerful illuminating effect. Smooths, seals and adds shine. GLOW ESSENTIAL SHINE DROPS: Leave-in shine drops. Perfect your hair. Provides a feeling of support and adds shine.
NOURISH: The ritual for dry hair that intensely nourishes the hair fiber, transforming dry hair into a veil of extraordinary softness, improving manageability and taming frizz. The line’s active ingredient is Biomimetic Lipid, derived from a combination of D-Panthenol and plant-based fatty acids, helping to restore the hydrolipidic barrier for silk-like soft hair. The products are: NOURISH SHAMPOO: Gentle nourishing shampoo that cleanses, hydrates, and softens. NOURISH DUAL CONDITIONER: 2-in-1 nourishing conditioner that can be used either as a rinse-out or as a leave-in. Hydrates, detangles, and reduces breakage. NOURISH MASK: Nourishing mask that combats frizz and delivers softness. NUTRI-LUXE OIL: Nourishing oil that deeply hydrates, softens, and adds shine while protecting against frizz. ESSENTIAL NOURISH SERUM: Rinse off serum with a powerful nourishing action. Deeply nourishes, plumps and detangles.
RESCUE : This regenerating treatment reconstructs the structure of damaged hair, restoring fiber integrity, and creating new bonds for stronger, more compact, and healthier-looking hair. The line’s active ingredient is Biomimetic Peptide, derived from the Lupin plant, which repairs damaged hair fibers by creating new bonds to recover the hair’s structural integrity. The products are: RESCUE SHAMPOO: Gentle reparative shampoo. Cleanses, revitalises, and strengthens. BOND RESCUE MASK: Reparative mask. Repairs, detangles, and combats frizz. BOND PROTECTION CREAM: Repairing mask. Repairs, detangles, and combats frizz.
Now you know, it’s time to act
Alfaparf Milano Professional Lights Co by Semi di Lino is available exclusively to salons NOW
For more information contact your local ALFAPARF Milano Professional Representative or go to https://www.alfaparfmilanopro.com/
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