We’re interested in reports of a new initiative called Life-In-Harmony Foundation created by Kao, the Japanese manufacturer including Kao Salon Division (Oribe, KMS, Goldwell, Kerasilk). It could have influence on the pathway of the hairdressing sector in protecting the planet. This is to be the company’s first global corporate citizenship initiative to help tackle social challenges.
Created to address social challenges. Life-In-Harmony is announced as having a strategic mission to become a company that protects future lives. The Foundation aims to advance Kao’s ESG strategy, including initiatives aligned with the UN Sustainable Development Goals. Initial projects are aimed at creating value in two distinct areas. One is supporting diversity, equity, and inclusion by increasing accessibility for people with disabilities. The other is promoting water security through water collection and purification technologies.
Good intentions
The “Life-in-Harmony” Foundation further drives Kao towards being a company that protects future lives by offering solutions that positively contribute to society. It is set to address four strategic areas in line with Kao’s sustainability strategy. Activities will be focused on…
i) business related to improving hygiene
ii) business that supports people with disabilities, the elderly, and their families
iii) business related to extending healthy life expectancy.
The Foundation will initially commence with two projects, one focused on promoting water security through innovation, the other to increase accessibility for people with disabilities. Kao aims to achieve this by partnering with two organizations: Mirairo, a company in Japan specialised on universal design services, and PT. Gama Inovasi Berdikari, which provides water collection and purification tools to communities facing water insecurity in Indonesia.
“We established the foundation with the aim of contributing to Kao’s “Kirei” mission to make life beautiful for people and the planet”, says Yumi Takeuchi, President of the Life-in-Harmony Foundation. “Our past business activities at Kao were mainly focused on the provision of products and services. As part of our commitment to sustainable development and to become a company that protects future lives, we need to go beyond this and create solutions to broader social challenges, including responses to the UN Sustainable Development Goals. As part of our work with the Foundation, we will identify the social issues that must be addressed in and outside of Japan, and work with diverse partners with whom we share values and aspirations, to realize a society in which all people can live enriched lives, and no one is left behind.”
Promoting diversity, equity and inclusion and water security
Kao aims to realize the Foundation’s goals by actively contributing to four strategic areas in line with its ESG strategy. Specifically this is;
• sustainable lifestyle promotion
• allowing people to thrive each and every day
• pursuing a safe and healthy future for all
• creating opportunities for improved quality of life.
Kao will launch the Foundation’s work through strategic collaborations with Mirairo and PT. Gama Inovasi Berdikari, leveraging Kao’s research capabilities alongside the expertise of these two organizations.
Mirairo is based on the corporate philosophy of transforming perceived barriers into value and specializes in DE&I training, research and universal design solutions and services. By leveraging Mirairo’s services and systems, the Foundation will collaborate to connect and deliver useful information and products to people with disabilities, their families, the elderly, and others to help solve the pressing concerns they face in their daily lives.
Using its expertise on technologies and resource management, Kao will support PT. Gama Inovasi Berdikari (GIB), which promotes the development of rainwater collection and purification technologies and distribution initiatives in collaboration with local governments, to address Indonesia’s severe water issues. The Foundation will not only help the company promote its system, but also include education on hygiene and water-conserving products, two key areas of Kao’s ESG strategy and efforts to support water conservation.
Transformation
In 2021, Kao set the groundwork for its transformation into an essential company in a sustainable world that addresses pressing social challenges and protects future lives. This was marked by the creation of the “Life Care” business sector, designed to harness the company’s technological resources, expertise, and partnerships, to create new, innovative business solutions that enhance people’s health, wellbeing, and quality of life.
The Foundation will further contribute to this strategic mission by leveraging partnerships and the company’s capabilities to crate solutions that improve people’s lives.
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