As seen in the latest edition of Tribu-te (see here ONLINE), we were delighted to attend the gathering celebrating the revamped of the Keune care line. And to learn about the launch of a new line, Long & Strong.
On our day at the London House of Bloom by Keune, we met the CEO Philip Berlijn, and learned more about how this great Dutch brand sets out researching and creating new products. Specifically we love this latest launch… Long & Strong is a brand new addition to the fully relaunched Keune Care range. Designed to strengthen fragile strands, nourish the scalp, and support natural hair growth, Long & Strong marks the next evolution in Keune’s science led approach to professional haircare.
New Long & Strong
Developed in Keune’s laboratories in their Netherlands HQ, Long & Strong combines high performance actives with sensorial luxury. The formula works from root to tip, reducing breakage, improving elasticity, and boosting hair density for visibly thicker, fuller hair. Clinically proven results show stronger, more resilient strands and improved scalp health after just 60 days of use.
“At Keune, we’ve spent over 100 years perfecting the science of hair,” says Ewa Grygorowicz, Global Director of Innovation & Research at Keune. “With Long & Strong, we’ve created a line that truly supports the biology of the hair and scalp – offering stylists a targeted solution for clients seeking strength, growth and vitality.”
The Long & Strong collection includes a complete in-salon and at-home routine, featuring:
- Strengthening Shampoo – gently cleanses while fortifying each strand.
- Strengthening Conditioner– smooths and strengthens, leaving hair soft and resilient.
- Super Serum – a lightweight, scalp-focused serum proven to reduce hair loss and boost density.
- Densifying Leave-in Treatment – protects against heat up to 230°C while enhancing softness and shine.
The launch forms part of Keune’s Next Generation Haircare relaunch – a complete reinvention of its Care range featuring 15 targeted routines designed to address every hair and scalp need. Watch this space!
For more on Keune, see HERE
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