Congratulations are in order as Keune Haircosmetics gains B Corp certification. For those of you who don’t know, the B Corp certification is awarded to companies that uphold a high standard of environmental and social accountability.
About B Corp
To gain certification, companies undergo a rigorous assessment to ensure they meet the strict criteria. It’s not meant to be easy, so achieving the B Corp certification is an impressive feat. Bravo to Keune Haircosmetics, a Dutch family-owned business serving the hair industry for more than 100 years now. It’s so great to see them joining a continuing progression of companies within the industry prioritising environmental and social responsibilities.
Keune’s assesment
In the certification process The B Corp assessed Keune’s impact on employees, governance, customers, community, and the environment. Let’s break down how Keune scored:
- In the category ‘Environment’, the brand scored well for the use of solar panels, electric company cars, and compensation of emissions.
- The company’s close relationships with its suppliers and its way of working is reflected in its high score on ‘Supply Chain Management’.
- When it comes to ‘Packaging and Materials’, Keune does well by using sustainable and certified sustainable paper and recycled cardboard.
- In line with valuing people, the company reached an excellent score on ‘Employee Health, Wellness, and Safety’.
Darren Potter
Darren Potter, Keune UK country director says: “I am proud to announce that we have achieved what I believe to be the most critical value, officially recognised as meeting the highest sustainable, social and environmental performance standards, transparency and accountability.
“This is a very proud moment for me and the Keune family worldwide. It is everyone’s responsibility to care for the very precious planet. I believe B Corp should become the standard requirement for every business in the world today.”
Eelco Keune, CEO says: “We are confident that the steps we take today have a lasting impact on the world tomorrow. As a family-owned business, we have been aware of our role in society for over a century, taking this responsibility seriously for three generations. Becoming a B Corp is the recognition of our commitment and we are focused on passing the company to future generations and preserving the planet.”
It’s only the beginning
Keune says the B Corp certification is a part of its bigger goal to invest in a more sustainable future. The company’s 10 sustainability goals include: Introducing fully-recyclable packaging, exploring sustainable materials, and a sustainability update of one of its trusted product ranges. The company will also further improve on the factory’s sustainability, employee career development, benefits, well-being, and much more.
We love hearing when brands gain B Corp certification, making the ultimate pledge to prioritise environmental and social responsibility. If you want to learn more about other brands making this commitment click here to hear from Aveda. Click here to learn from Great Lengths
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