Kao Salon Division launches SS25 campaign

In Uncategorized by lauren@ihaa.co.uk

With summer on the horizon, the product companies are beginning to unveil their holiday gift sets. First off the starting blocks is Kao Salon Division with its Spring Summer 2025 campaign, “Into the Blue,” a vibrant collection that reflects a harmonious collaboration between the company’s leading haircare brands – Goldwell, KMS Hair, and Kerasilk.

KMS Hair SS25 gift set

The beauty of summer

Pulling it out the bag this year, “Into the Blue” exemplifies Kao’s commitment to innovation, luxury, and sustainability, blending high-performance haircare with thoughtfully chosen partners to elevate the summer experience. Each brand within the Kao Salon Division brings its unique expertise and identity to the campaign:

  • Goldwell: Renowned for its salon-grade haircare solutions, Goldwell offers advanced formulations designed to repair, protect, and st
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    yle hair with precision. Partnering with Bondi Sands, a leader in suncare and self-tanning, Goldwell delivers travel sets that protect hair while adding a radiant, sun-kissed touch.

  • KMS Hair: A trendsetter in self-expression and modern styling, KMS Hair focuses on products that cater to individual hair needs. Its collaboration with athletia, known for holistic, nature-inspired beauty, introduces a fusion of haircare and skincare, offering travel sets that prioritise hydration and vibrancy.
  • Kerasilk: Embodying luxury and innovatio
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    n, Kerasilk specialises in transforming hair with salon-like results. T

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    he inclusion of a limited-edition hand cream in every set showcases the brand’s dedication to indulgent, multi-sensory care.

KERASILK SS25 gift set

Making a difference 

In alignment with the “Into the Blue” theme, Kao Salon Division partnered with the Blue Marine Foundation (BLUE), an organisation committed to restoring ocean health and combating over-fishing. BLUE works to create marine reserves, promote sustainable fishing practices, and raise awareness of the importance of protecting our oceans. 

A portion of the proceeds from the campaign will go directly to the Blue Marine Foundation, helping to fund projects that protect marine biodiversity and ensure a sustainable future for our oceans.

Great work Kao. Bring on the summer!

Back to HOMEPAGE

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