Breaking down the journey to beautiful hair so your clients will understand instantly, Joico reveals a 4-step system. Let’s count it up here;
Talk to them
First the why! If your clients could present with less damaged, more healthy hair at their colour appointment, you’d do a better job. Its obvious. If the canvas were blank and unmarked, the picture you create will be more clear, vibrant and easier to work with. Same with hair.
Second, explain to your clients that porous hair refuses to hold colour, lacks elasticity after being stretched by too many lightening services, or has dull, dehydrated curls, is not the best place to start. With any colour service, maintaining vibrancy, shine and longevity of the colour goes hand-in-hand with hair health. A healthier canvas gives you better results, more control, and fewer surprises!
JOICO K-Pak 4 Step Hair Repair System
Here’s the perfect foundation to undo severely damaged hair. In only four steps, this backbar treatment reconstructs, rebuilds, and protects damaged hair for breathtakingly healthier-looking locks.
1/ Start by clarifying and cleansing the hair with the JOICO K-Pak Clarifying Shampoo to remove chlorine, minerals & product build-up.
2/ Apply JOICO K-Pak Cuticle Sealer to smooth the cuticle, rinse.
3/ Follow-up with the K-Pak Deep-Penetrating Reconstructor to repair any damage.
4/ JOICO Intense Hydrator quenches thirsty tresses.
The result? Healthier-looking hair every time.
Building business
JOICO K-Pak 4 Step Hair Repair System can be an in-salon treatment that compliments your artistry and increases your professionalism, enhances the performance of all colour services.
Valentina Malta, JOICO ICE Member & Next Gen Member says: “Nothing looks better than shiny hair that is beaming with health. To maintain that just walked out of the salon feel, I always pair my colour services with the JOICO K-Pak Hair Repair System.”
Gill Berry, Senior Creative Artist JOICO EMEA team member says: “30 years later and I have still never found a treatment that even comes close! In one application, JOICO K-Pak 4 Step Hair Repair Treatment instantly transforms the hair – the technology behind the Quadramine® Complex and SmartRelease Technology gives you unparalleled results.”
So now you know, ensure your clients do too, and get a head start with great hair ready for your next colour creation.
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