It’s time to pack your suitcases and get jet-setting. In 2023 we see a complete return to international travel and stylists are flying all over the world to educate, collaborate and share skills. We hear the Joico EU education teams have been busy travelling far and wide for shows and workshops. The team’s educational courses share knowledge, trends and techniques to help stylists grow their skills and service menu. Sounds exciting.
Jet-setting with Joico
Bruno Marc Giamattei and Dan Spiller
Poland
Joico UK creative director and EMEA Bruno Marc Giamattei travelled to Poland with fellow team member Dan Spiller and European artistic team member Bona Jorg. In Poland the team held an educational workshop and two sold-out shows. During the shows the audience enjoyed looks from the team’s award-winning collections, campaigns and trending looks. The team also shared their favourite Joico products and their top tips on achieving each look.
Norway
Joico senior creative artist team members Sevda Durukan and David Murray travelled to Norway for a weekend of hair education. Sevda and David ran through trends and editorial-inspired looks. The duo also looked at colour techniques and creative attachments to give the looks a unique touch.
Bruno Marc Giamattei and Dan Spiller
South Africa
The Marc Antoni art team travelled to South Africa for education sessions and shows and we hear it was a prominent moment in their educational calendar. From an intense model casting, the team worked on colouring, cutting and demonstrating what Joico has to offer. The team replicated some of their iconic and relatable looks from their most recent photographic shoots. From a small intimate education session to a large-scale show with over 15 models, the team presented models and also held a live discussion with their audience to answer their burning questions.
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