Sitting across the table from Jay Birmingham at a hair event nearly 4 years ago, we were informed something fab was happening. With scarcely contained excitement, Jay spoke about his upcoming luxury hair care range, due out imminently.
Now there’s a new delight to the tale. Jay announces his Jay B Haircare range with be exclusively available within Selfridges, Birmingham. Jay B is home! We love this. Need an intro? Well here we are:
Jay B Haircare is home
Jay Birmingham (aka Jay B) is an editorial hairdresser, session stylist and digital creator. He’s won attention and recognition for standout red-carpet work. His impressive celebrity clientele includes Rochelle Humes, Eva Longoria and Amelia Dimoldenberg. A collective Instagram ( @jayb.hair & @jaybirmingham_ ) racks up 125,000 . No doubting this Brit is now global!
A haircare story
Prior to the exclusive partnership, Jay perfected the products behind the scenes for over three years. He worked personally on selecting the bespoke scent and hand-picking all the key ingredients. The intention is to bring to life a line of products that truly represented himself as a hairdresser. The focus is on products that bring vital hydration whilst allowing hair to remain luxurious at every stage. The range, consisting of four key products, is also suitable for all hair types and textures too.
Hydrating Shampoo – Sulphate-free and rich in avocado and argon oils. Avocado is rich in antioxidants, essential fatty acids, biotin and vitamin A and E which help seal and smooth the cuticle and prevent breakage.
Hydrating Conditioner – rich in macadamia oil which leaves the hair stronger and healthier. Also infused with argan oil to moisturise the hair by reducing split ends and keeping hair healthy.
Split Seal Serum- suitable for all hair types, this serum seals in moisture, minimalizes tangling and enhances manageability. Rich in keratin it helps brighten dull hair colour.
Rescue Water – a pre-wash treatment that targets inner hair repair by rebuilding the internal hair structure. It penetrates deep into the hair fibre to target where hair needs the moisture most.
Jay says
Speaking on the exclusive partnership with Selfridges Birmimgham, Jay says, “I cannot express how happy I am to see my products on the shelves of Selfridges, it really is a dream come true. From growing up in the city and being a fan of Selfridges, it is a real milestone in my career. I just want to say how grateful I am to the team and I cannot wait to see what comes next for the brand.”
Way to go! We like this success story. More business building dreams come true please… they feed our soul.
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