Receiving the new Inspiration AW/19 collection, we recall the launch of Schwarzkopf Professional’s Essential Looks initiative. Back in the day, it came with a look book and CD collection no less! Well, times change, but we believe that it’s still one of the most interesting ways that a brand supports the creativity of its salon accounts. Each year, two major Essential Looks collections are issued, as inspiration and instruction on how to emulate key trends for your clients. And, following the launch of Essential Looks each season, Schwarzkopf Professional UK hosts Inspire; a shoot where stylists come together to present their own interpretations of the trends!
Inspiration AW/19
Trends of the Color Clash, Urbaganza and Texture Tension trends were used as inspiration for some exciting new names in the market. Here are the favourites we see:
Inspire AW2019 by Schwarzkopf Professional UK. Credit to:
Art Directed: Tyler Johnson • Hair by Karly Whittaker at Sarah Hodge, James Earnshaw at Bad Apple Hair, Laura Truscott at Rick Roberts, Issey Hyde at DNA Art Space and Natalie Garcia Sanz at Joseph Ferraro • Photographer: Chris Bulezuik • Makeup: Claire Evans • Styling: Jamie Russell
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