Well hello to a beautiful new proposition. Our attention is caught by Benvoleo, a new range of professional, high-performance treatment products from Alfaparf Milano Professional. This is going to be interesting! First let’s admire the view
The Benvoleo range
Benvoleo is a sustainable range focusing on active, non-harmful ingredients. Benvoleo has four main care lines: Daily, Glossy, Hydration and Recovery. Let’s take a closer look:
The concept behind the Benvoleo range is the ability to customise in-salon services for your clients. And you can also help create an at-home hair care routine for clients so they can keep their hair healthy in-between salon visits. Benvoleo’s timing couldn’t be better, as your clients will be starting to notice summer’s damaging effects on their hair. Think of all the salt water and sun!
Daily line
The Daily line is eco-friendly and cleanses the body and hair. Formulated with hyper-fermented oak bark, this line is rich in antioxidants and colour-protectives. The Daily Line protects hair against chemical treatments, pollution and UV rays. In this line:
- Conscious Daily Shower & Shampoo
Glossy line
Alfaparf Milano formulated the Glossy line with oak bark and hyper-fermented citrus fruits for dazzling radiance. The Glossy line helps seal the cuticles, leaving your client’s hair with a shiny, vital appearance. Who doesn’t love the sound of that? Products include:
- Glossy Micellar Shampoo
- Glossy Express Conditioner
- Glossy Conditioner
Hydration line
The Hydration line nourishes dry hair with hyper-fermented oak bark and rice water. In ancient Chinese tradition, hyper-fermented rice water is the secret to restoring moisture and softness to hair. Alfaparf says the Hydration line offers a long-term solution. This is no quick fix! Products include:
- Hydration Creamy Shampoo
- Hydration Rich Conditioner
Recovery
Recovery is a line which focuses on fast-repair to help your clients reverse damage. Ideal for clients who need a little extra love. Products include:
- Recovery Shampoo
- Recovery Mask
Shot
Shot is a line of boosters capable of customising in-salon services. If you want to make a client’s appointment more personal, suggest a hydration shot as an added extra. Clients may just fall in love.
Choose from the following boosters:
- Hydration
- Recovery
- Thickness
Leave-In & Refresh
Leave-In & Refresh offers a finishing touch both in-salon and at-home. This line offers pre-blow dry treatments for extra care and a selection of post-dry products for a finishing touch. Add a post-blow dry product to the end of a regular service to make it a little more special. Products include:
- Nutri Care Oil
- Perfect Again Mist
- Recovery Heat Guard
- Detangling Leave-In
The Benvoleo range allows you to elevate a client’s regular appointment. Add an extra touch, such as a recovery shot, to a service to make it more unique. Or try creating an entire care routine with the Hydration line for clients with ultra-dry hair. Whichever special touch your client needs, Benvoleo has many options so you can develop tailored solutions.
Benvoleo’s sustainability
With the creation of Benvoleo Alfaparf Milano says it has embraced green chemistry. This means in practice that Alfaparf Milano will develop products and processes that reduce or eliminate the generation of harmful substances. The brand has prioritised:
- Hyper-fermentation
- Local sourcing
- Natural origin ingredients, clean and vegan
- Biodegradability
- Water-saving approach
- Fragrances of natural origin
To further reduce its carbon footprint, Alfaparf has used “zero-impact” packaging made from recycled and recyclable materials.
Benvoleo supports:
Parks for Climate project in the Tuscan-Emilian Apennines, which aims to increase the resilience of forests and oak trees to climate change by making a concrete commitment to promoting their protection and sustainable and responsible sourcing.
Agrocortex is a project to offset packaging-related CO2 emissions by financing sustainable local development projects in the Amazon.
To see more from Alfaparf Milano Professional, click HERE
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