Oribe has excellent news for lovers of magic…and luxurious haircare. The brand is releasing a Hair Alchemy Discovery Collection, which we hear is the perfect remedy for brittle, breakage-prone hair. This new collection comprises introductory-sized products from the Hair Alchemy range, including Alchemy Resilience Shampoo, Conditioner and Fortifying Treatment Serum. This alluring set could help boost retail sales in the salon, who can resist a touch of magic?
Hair Alchemy Discovery Collection magic…
You may also be interested to know that the Hair Alchemy Collection is clinically proven to make hair 2.9x more elastic and 133% stronger after five uses*…. It sounds magical to us.
*Based on a clinical test of Hair Alchemy Resilience Shampoo, Conditioner and Fortifying Treatment Serum when used as a system vs. non-conditioning shampoo.
Let’s take a look inside
Hair Alchemy Resilience Shampoo and Conditioner key ingredients
Curative Blend (chia seed, bio-fermented bamboo leaf and plant-based protein)
- Penetrates the hair cortex to build strength from within. Forms a protective scaffold around hair to reinforce cuticle strength and structure and prevent breakage caused by brushing, styling and external aggressors.
Multi-Action Hyaluronic Acid Complex
- Rehydrates from within to deliver moisture and increase elasticity. Daisy and honeysuckle extracts help to strengthen hair from the root while fortifying brittle ends, improving overall hair health and encouraging length.
Green tea and plant polysaccharides
- Protects from environmental stressors by preventing the adhesion of pollution particles on hair.
Oribe Signature Complex (watermelon, lychee and edelweiss flower)
- Defends hair from oxidative stress, photoaging and the deterioration of natural keratin, while protecting from the drying, damaging and color-depleting effects of the elements.
Hair Alchemy Fortifying Treatment Serum key ingredients
Curative Blend (chia seed, bio-fermented bamboo leaf and plant-based protein)
- Penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure, as well as prevent breakage caused by brushing, styling and external aggressors.
Multi-Action Hyaluronic Acid Complex
- Rehydrates from within for moisture and to increase elasticity.
Cotton seed extract
- Strengthens and promotes elasticity to prevent breakage while adding softness.
Phytoceramides
- Creates a barrier on hair strands to prevent moisture loss while enhancing shine.
Green tea and plant polysaccharides
- Protects from environmental stressors by preventing the adhesion of pollution particles on hair.
Oribe Signature Complex (watermelon, lychee and edelweiss flower)
- Defends hair from oxidative stress, photoaging and the deterioration of natural keratin while protecting from the drying, damaging and color-depleting effects of the elements.
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