Working for the first time with a guest artist, the Aveda brand has invited X-Presion to create a new collection and a new technique. They call it ‘Graphic organic’ and it’s dynamic forward progression of the X-Presion signature style. Read on:
Asked to explore and demonstrate the potential of Aveda’s Full Spectrum range, the Spanish trio of Jorge, Marco and Jose, ie X-Presion, first discovered the potential for the colour by creating their own ‘shade chart’ – remember that Full Spectrum is completely customisable, then set about experimenting. [You can see the full collection and creative journey HERE]
Excitingly, on a visit to London recently, they explained their new Graphic Organic to a select audience using live models to emulate the looks in the collection. Admire the looks, then scroll down to see how to recreate them:
The technique explained
Inspired? Then follow the steps:
Framing all the colour around the face, the hair is separated into panels for bleaching. Aveda’s Botanical Repair was applied to the whole head to build bonds and maintain healthy looking, strong hair before being separated out into panels and lightened.
To design the graphic portion using the Trompe-l’oeil technique, X-presion used three tools: a specially designed comb created for precise and equal sections; a silicone spatula for sharper lines; and transparent foils for color layering.
Once complete the top portion is sectioned out, twisted, and braided with a piece of hemp before being colored to form an imperfect yet complimentary color effect overlaying the more defined coloring.
“The final result shows how the organic and the more graphic color blend together, fusing so you cannot see where one starts and the other ends,” said X-presion.
The technique and layered approach creates two versatile looks for each model. When styled differently, the effect of the color changes and transforms.
“The magic is that you can completely transform the look by moving the hair in a different direction,” said X-presion. The campaign was shot on three different models and captures two distinct looks for each.
For further details and techniques on the looks featured in Aveda x X-presion’s Graphic Organic Collection, please reference the TECH GUIDE (coming July 2022)
See the full collection HERE
CREDITS: Creative Direction + Hair Cut/Style: X-presion • Hair Color: X-presion • Models: Andrea Gutiérrez Arcas , Muriel Seiquer Pérez, Arashi Méndez Bella • Photographer: Javier Marquez
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