ghd x VB for LFW

In Uncategorized by Nicky

Proving to retain it’s role as the Brit-pop cool-kid of styling tools, ghd Professional has once again partnered  again with designer Victoria Beckham at London Fashion Week… we’re talking ghd x VB for LFW! Stylists for ghd created the Enhanced Texture trend for the AW22 LFW presentation of the VB show. Lead hairdresser Cyndia Harvey and her team created fearless, proud looks which took the natural movement and texture of the models hair, and reworked it to be MORE. Effortless cool girl, but done… as if the model were in control. We love it!

The collection has some amazing silhouettes this season, they’re strong and structured. We wanted the hair to complement them and offer something a little softer, working with the pieces and not distracting from them. For example, we tucked hair into the oversized collars on the jackets, which gave that modern and typically VB feel.” Cyndia Harvey

Pop icon influencer!

We’re intrigued to see how ghd really works with Victoria Beckham herself to not only create looks for the show, but to introduce Ms Beckham as an influencer.

ghd x vb LFW AW22

“ghd really are the best! I use them both personally and professionally. They’re the perfect partner for fashion week in particular, tools like the Unplugged have changed the way the teams are able to work backstage.” says Victoria Beckham

#ghdxvb #ghdfashionweek

ghd x VB LFW AW22

The natural look is here to stay. ghd Professional notes we should ‘think sleek bob, framed faces and lived-in texture, with the healthy shine that you expect from the Victoria Beckham girl. It’s true authentic hair with a conscious, polished finish. 

For more on ghd and on trend looks, click HERE



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