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For Every Blonde

In Uncategorized by Ellie

For Summer 2021 it’s all eyes on blondes! From platinum to balayage, colour treated or naturally light hair. There’s a blonde to suit everyone, which may we add, can work wonders for your business… Clients can express their lightness whilst you exercise your creativity in personalising each look.

A new range from Davines, Heart of Glass, works to satisfy the needs of every single blonde. A treatment line that synergistically protects and repairs hair fibres while perfecting the shade of colour so loved by you and your client.

Care for your blonde

  • Heart of Glass Silkening Shampoo for use with every wash
  • Heart of Glass Rich Conditioner to fortify and enhance the hair, again for every wash
  • Heart of Glass Sheer Glaze brightening thermal fluid for daily use
  • Heart of Glass Intense Treatment to reinforce and brighten the hair on  weekly or bi-weekly basis

The formulas for each of these products contain indigo pigments sourced sustainably from the Jagua Fruit which naturally balances out and brightens up blonde hair, in both warm and cool shades as well as natural blondes. They won’t leave purple residue either, while being gentle enough for daily use. Heart of Glasss features Davines’ patented complexes Biacidic Bond Complex and Fortifying Botanical Shield that are combined with natural raw materials such as Baobab extract, to make this line perfect for bleached and lightened hair as well as hair suffering from heat damage.

Sustainability

Maintaining the brans’s sustainability drive, the formula is free from silicones and is 89.7% naturally derived with 93.1% biodegradability. The packaging is fully recyclable and is made with recycled plastic, as well as the product being cO2 neutral and made using 100% energy from renewable sources.

Tom says..

“Heart of Glass is a game changer for blondes. It’s designed to solve all major blonde hair woes with fast results! As we are in 2021 with brighter hopes, it’s only right to bring back bright blondes with sustainably-sourced ingredients and our patented complexes to strengthen hair from root to tip with incredible shine” – Tom Connell, Hair Art Director for Davines.

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