The bond-builder category has certainly taken hold in the hair industry, arguably changing the way we see colour services in particular but not exclusively. The reparative and preventative actions of bond-builders have become invaluable included in everything from shampoo to masques to colour products.
Just as technology doesn’t stand still, neither do innovators tend to create one amazing product then stop! They want more. We recently revealed how Eric Pressley moved from inventing Olaplex to the new Epres product – which you can read HERE
In a ballsy move, now Epres has released information to support its launch, with direct comparisons between them and other brands.
What’s the difference?
Epres is bond-building 2.0 technology. The claim is that it delivers visible deep-lasting repair from chemical, thermal and mechanical damage, from the very first use. And that is the only bond-building treatment which is completely acid-free. The one step, acid-free formula allows you to use Epres Professional Bond Repair alongside any other treatments or colour applications, without affecting your results. See the table for the brand’s claims:
Notes:
1. Nº.0 Intensive Bond Building Treatment – OLAPLEX Inc.
2. Bond Builder & Hair Strengthening Treatment | Living Proo
3. Full-Size Leave-In Molecular Repair Hair Mask 50mL | K18Hair
4. Bond-Building Repair Treatment | Bumble and bumble.
Epres claim…
Epres patented molecular technology repairs disulphide bonds, which form the internal structure of healthy hair. Reminding clients that noo matter the hair type or texture, any actions will damage bonds. When the hair is straightened, relaxed, permed, blow dried, bleached or coloured, exposed to environmental conditions, or simply just brushed, millions of these bonds are damaged.
Rebuilding these bonds with Epres technology leads to softer, stronger hair with less breakage and frizz.
Follow on @epresbeauty and for more information about the product in the UK, contact: sweetsquared.com
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