The mission for Autumnal colour shades is to create depth and dimension. Reach for Joico’s new Lumishine Demi Liquid colour series in Mocha (M) and Ash Gold (AG). Good job upcoming!
Autumn shades are here
The colour to work with this Autumn is directed by the Pantone Color of the Year 2025, Mocha Mousse and forecasted colour trend for 2026 Ash Gold. This delicious pairing has reached cult status and proved how they add depth and dimension to any base colour. Ponder on this: Sophisticated shades that have longevity and will prove versatile and beautiful in delivering shine… whatever the season. What’s not to love!
Go-to colour
For seasonal transformations, you’ll love these courtesy of Larisa love for Joico. Using Joico LumiShine® Demi-Permanent Liquid Color series in Mocha (M) and Ash Gold (AG). Seven sophisticated shades designed to warm up brunettes, add dimension to blondes, and deliver stunning results year-round. Think coffee to chocolate – all yummy and perfectly capturing that timeless brunette allure. Here are four versatile shades that deliver earthly elegance.
Working with Joico LumiShine® Demi-Permanent Liquid Color series in Mocha (M), see how Larisa has created something special!
Joico LumiShine® Demi-Permanent Liquid Color series in Ash Gold (AG) delivers a cool primary tone while retaining a warm reflection. These three blendable shades are ideal for blondes transitioning into brunettes in the fall, or brunettes transitioning back into blonde in the spring with it’s timeless appeal. The latest additions to the star-studded Joico LumiShine® shade range, the new Joico LumiShine® Demi-Permanent Liquid Color series in Ash Gold (AG) is perfect for adding balanced, subtle dimension to blondes and brondes alike.
A beautiful healthy and multi dimensional blonde was created using Joico LumiShine® Demi-Permanent Liquid Color series in Ash Gold (AG).
All the benefits:
Of course, hair health and integrity is key to all hairdressers. So for reassurance, here are the key benefits of the new shade choices:
- Delivers up to 2x the shine (versus untreated, damaged hair)
- 100% replenished and restrengthened hair (versus hair colour without ArigPlex™)
- pH-balanced for optimal color results
- Ideal viscosity for drip-free bottle application
- Versatile formula tones, corrects, glosses/glazes, refreshes, and blends gray
- Ammonia-free formula
Dan Spiller, Joico EMEA Color Ambassador says: “The new Joico LumiShine® Demi-Permanent Liquid Color series in Mocha (M) and Ash Gold (AG) offers a versatile color palette, which can be customized to create looks for any skin tone, helping you to achieve gorgeous ultra-dimensional looks for all hair colours.”
Ta dah! We’ll have what she’s having. Bravo Larisa Love on hair and colour, and let’s get to it – these are great additions to your Autumn service menu.
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