Nioxin’s new line-up is designed to delay signs of ageing hair. To address one of the most common conversations behind the chair – hair loss, Nioxin is bringing a new range to target the three signs of ageing hair in our clients: thinning, dullness and greying.
It’s true that hair health depends on many factors, but clients are concerned by the impact of diet, environment and illness on hair density. Nioxin takes a 360-degree approach to keeping hair looking youthful for longer, across three products. As we age, hair naturally changes, often losing thickness and becoming drier and more fragile. The Nioxin Age Defense range aims to address these changes by restoring hair’s strength, shine and manageability.
What the experts behind say:
Dr Jenny Liu, a board-certified dermatologist, explains that what makes the Nioxin Age Defense Serum particularly interesting is the science behind it. This is what helps to preserve the integrity of hair as it ages. With clinically-backed antioxidant technology, the serum helps maintainhair fullness and even works to slow visible greying by supporting natural pigment production.
Mark Blake, (MIT WTS IAT), is a leading, globally-recognised trichologist and Nioxin ambassador. He tells us: “Nioxin Age Defense features an impressive blend of scalp-nourishing ingredients designed to help your scalp look and feel its best. Because the scalp ages up to six times faster than the skin on your face, it needs extra support to combat the signs of ageing”.
Inside the formulas:
- Black oat peptides: Boost melanin production by combating oxidative stress to delay greying and revitalise roots.
- Caffeine: Supports hair follicles, maintains the skin barrier and improves blood microcirculation.
- Niacinamide: a form of vitamin B3, helps support volume in each hair strand and improve the scalp skin barrier function
- Hyaluronic acid: known for moisturisation and helping reduce breakage, creating a healthier environment for growth.
The line up to meet
Designed for all hair types and daily use, the line-up includes:
- Age Defense Shampoo: with Niacinamide as key ingredient, it offers a detoxifying cleanse to support shine and a more youthful-looking finish.
- Age Defense Conditioner: driven by hyaluronic acid, this conditioner provides deep moisturisation for smoothness from root to tip, strengthening the hair against breakage.
- Age Defense Serum: formulated by black oat peptides, it preserves hair fullness and natural colour. Along with niacinamide and caffeine, it revitalizes hair from the root to improve hair density, scalp, moisturization and preserve hair’s pigmentation to delay the appearance of greys. In clinical testing, 61% of users experienced a reduction in visible grey hair growth after 16 weeks.
Get to it
Behind every ageing conversation is a client looking for reassurance as much as results. It will be interesting to see how this new line-up supports those discussions in the salon, especially as awareness around scalp health continues to grow.
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