The pioneer of bonding, hairdressing powerhouse Olaplex reveals a new Curl Care with Bond Shaper™ Technology. It is, says the brand, a multi-dimensional breakthrough for instant strength, infinite definition and lasting hydration.
What you need to know
We announce the launch of No.4CURL Bond Shaper™ Hydrating Curl Shampoo and No.5CURL Bond Shaper™ Hydrating Curl Conditioner.
Each is powered by patented 3D Bond Shaper™ Technology. This is a high-performance system delivering a foundational shift in wash care. It means the shampoo and conditioner provide instantly stronger, more defined, and hydrated curls for up to seven days in a single use.
You’ll be aware that coils, curls, and waves are structurally unique. They feature more bonds and bends, making them naturally more prone to moisture loss and breakage. Now Olaplex delivers a multidimensional system to repair hair at the molecular level—from cortex to cuticle. Essentially it provides a single, high-performance solution that replaces the need for layered routines.
“Olaplex has always led with the science of the bond, and now we are translating that proven expertise into an exclusive new scientific innovation specifically engineered for the unique architecture of curls, coils, and waves,” says Amanda Baldwin, CEO of Olaplex. “Our 3D Bond Shaper™ Technology represents a new approach to curl care—using a proprietary molecule to impact both structural damage repair and the individual, unique shape of every curl pattern….”
A power pair
No.4CURL Bond Shaper™ Hydrating Curl Shampoo: A silky crème-gel formula that creates a hydrating,non-stripping lather with high slip. Infused with refreshing mint to invigorate the scalp, it removesbuildup while maintaining the hair’s structural integrity and helping to prevent tangles
No.5CURL Bond Shaper™ Hydrating Curl Conditioner: A luxe, butter-soft cream that delivers intense hydration and instant detangling. Features a natural silicone alternative derived from squalene-rich olive oil, providing enhanced slip and protection without the weight of traditional silicones.
See the change
The system is tested and Olaplex claims it now helps to…
• reduce breakage and protect length
• define curl pattern
• instantly hydrate curls for up to 7 days
• deliver 50% less frizz, even in high humidity
• achieve 96% agreement that hair is easier to detangle
The formulas are free of protein, silicones, phthalates, phosphates, and parabens. They are stylist and dermatologist-tested, trichologist-approved, vegan, color-safe, and suitable for chemically treated hair. Tested across the full spectrum of coils, curls, and waves.
By repairing hair during the wash phase, the system reduces the need for excessive styling products and manipulation—making curls easier to manage, style, and maintain throughout the week.
“As a stylist, I’ve seen firsthand how much time and effort clients put into managing their curls—and how inconsistent the results can be,” says Naeemah LaFond, OLAPLEX Global Brand Ambassador. “What’s different here is that the work is happening in the wash. When you repair and hydrate the hair at the molecular level in the shower, everything that follows becomes easier—less effort, better results, and more consistency. Hair feels stronger, more hydrated, and easier to detangle before you even reach for a styling product. That changes everything—for both the stylist and the client”
Available now
Both retail size (100ml & 250ml) and professional backbar sizes (1000ml) available now.
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