Cloud Nine is stepping up for the modern hair professional with the launch of its new Nurture+ Programme. It’s a move designed to better support an industry increasingly shaped by self-employment and flexible working.
Built with both salon owners and independents in mind, the Nurture+ initiative offers a massive 35% off retail stock for salons. And freelance stylists are in the mix, too and can access a brilliant 50% off tools alongside unlimited commission on the products they recommend as they already know, use and trust them. Now this is business building, and we love it!
An industry in shift
The structure of the hair industry is changing fast. Economic pressures and evolving working patterns are redefining how hair professionals operate, with more stylists choosing self-employment than ever before.
According to NHBF data, self-employment has risen from 46% of the sector in 2006 to 58% in 2024. And with that shift comes a clear need for brands to rethink how they show up for the professionals behind the chair. Nurture+ is Cloud Nine’s response. Sensible, helpful and well-executed.
What’s in it for you?
The Nature+ programme creates real, accessible earning opportunities without adding extra hours to your already busy schedules. There are major benefits to you which include:
• 50% off salon tools
• 35% off RRP resale tools
• Unlimited earning potential, with up to £1,000 extra income per box of Affiliate Cards
Importantly, this Nurture+ programme positions you more closely as the client’s go-to expert for hair advice, and someone who can recommend the best for their hair.
Open to all experience levels and working models, Nurture+ is positioned as a flexible way for professionals to build both skillset and income stream.

Neat promo material gives you and elegant way to recommend Cloud Nine
From recommendation to revenue
Speaking on the launch, Beth Crawley, Professional Account Manager at Cloud Nine, says: “I’m so excited launch our industry-first Nurture+ Affiliate Programme, created to help stylists turn their Cloud Nine recommendations into significant additional income with no extra hours worked or additional operational costs.”
“For me, this is about celebrating our industry properly – rewarding expertise beyond the chair and giving clients exclusive Cloud Nine pricing through their stylist they love and trust.”
How to get involved
Signing up is simple. Professionals can register via the Cloud Nine website, with successful applicants receiving a starter pack including Affiliate Cards, QR code stickers and a table talker – free of charge (postage applies).
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