For more than four decades the Paul Mitchell brand has proved its social conscience; since 1980 it has shared products founded on salon-quality performance while caring for the Planet. Now, more than at any time before, we must strive to lessen the impact hairdressing has on our environment, and admirably, the Paul Mitchell name is at the fore with a Clean Beauty range which simply, beautifully, does what it says.
Clean Beauty by Paul Mitchell
Here’s what you need to know: The Paul Mitchell Clean Beauty range is 100% vegan, contains organic botanicals grown on an Italian biodynamic farm, and comes attractively wrapped up in carbon-negative packaging. Clean Beauty represents all this brand stands for. It not only allows clients and stylists to create salon-quality hair, but is also mindful of the world around us, and we think that deserves high praise indeed.
Launching recently with care and cleanse products, Paul Mitchell has just introduced three newbies into the Clean Beauty family. Infused with nourishing, strengthening flax seed and protecting ferulic acid, they’re just what we need as the weather gets colder and our hair becomes more vulnerable.
Choice products
Heat Styling Spray adds light hold and a glossy finish and provides essential protection from heat styling. The Styling Cream softens and seals the hair without weighing it down. And the Volumizing Liquid helps to give hair a boost, style memory and a mirror shine. And all whilst shielding the hair from daily aggressors like pesky pollution and harsh weather conditions, in a sustainable way.
The Paul Mitchell Clean Beauty range works to reduce its carbon footprint by doing things like sourcing sustainable and ethical ingredients, decreasing the use of virgin plastic and minimizing waste going to landfills.
Clean Beauty packaging is 90% derived from responsibly-farmed Brazilian sugarcane which, when grown for use in bio-plastic, offsets carbon dioxide – one of the planet’s most damaging gases. Unlike traditional petroleum-based plastic, bio-plastic eliminates more carbon than it emits, making it a carbon-negative solution. The packaging is therefore 100% recyclable. So, next time you go to throw away your Paul Mitchell empties, aim for the planet-friendly bin so that they can be used again and again!
Bravo Paul Mitchell! We think this sort of planet mindfulness is something other brands should take inspiration from. Visit:www.paul-mitchell.co.uk/cleanbeauty
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