Now this is an arresting launch visual, and we’re all over the messaging! New Oribe Hair Alchemy Bond Building Elixir is bonding redefined in so many ways. Transforming hair from the inside out, this is one helluva strong proposition. Inimitable in the pursuit of restoring broken and weak bonds to make hair fit and strong.
Just as we recall the strong and characterful personality of Oribe Canales the hairdresser (tattoos, muscles, sauvely handsome) the photography for this new launch is stunning. Reflecting the Oribe persona, this is strength redefined for luxury and glamour. We all want some of this – your clients will, too!
A breakthrough innovation
Oribe Hair Alchemy Bond Building Elixir is all kinds of joy for every client wishing for stronger, healthier and more illustrious hair. While it’s not a new conversation, we’re loving how Oribe has elevated the subject with the introduction of this sublimely luxurious interpretation of a bond-building treatment.
This gloriously packaged, attractively fragranced pack of power is clinically proven to restore broken and weak bonds and transform hair from the inside out. (This is based on a clinical test of Hair Alchemy Bond building Elixir after one use vs a control group). Joining the best-selling Hair Alchemy family, it works inside the hair fibre to restore all three key bonds, hydrogen, ionic and disulfide.
Powered by encapsulated, Time-Release Strengthening Technology, the elixir continuously infuses hair with powerful actives to restore inner strength. It gradually diffuses active botanicals into the hair fibre to deliver sustained nourishment over time. Eleven Amino Acids and Oribe’s Holistic Rebonding Complex help improve hair’s tensile strength, elasticity and flexibility and reduce hair breakage by 71% . (Again, based on a clinical test of the Hair Alchemy Resilience shampoo, conditioner, and the Hair Alchemy Bond Building Elixir after 5 uses vs. a control group).
Michele Burgess is Executive Director, Product Development for Oribe Hair Care and tells us: “The formula was inspired by skincare, with an opulent texture and precision technologies that support all three key bonds within the hair: hydrogen, ionic and disulfide. We wanted something that delivers serious performance but also feels incredibly elevated and integrates seamlessly into any hair routine, for any hair type.”
You want more?
… you got it! The benefits of this new Oribe Hair Alchemy Bond Building Elixir are myriad. Here’s the scoop:
• Restores hydrogen, ionic, and disulfide bonds, resulting in stronger, more resilient and healthier looking strands
• Gradually diffuses active botanicals into the hair fibre to deliver sustained nourishment over time
• Infuses amino acids into the cortex to enhance moisture, softness and shine
Ingredients are as luxe as they come and perfect for the task at hand: rebuilding broken bonds and restoring inner strength:
• Curative Blend (Chia Seed + Bio-Fermented Bamboo + Plant-Based Protein) strengthens from within and
prevents breakage
• Time-Release Strengthening Technology restores elasticity & reinforces hair’s structural integrity
• Holistic Rebonding Complex replenishes hair’s three key bonds, restoring shape, structural integrity, and strength
• 11 Amino Acids reinvigorate natural keratin, enhancing softness, flexibility and shine
• Sodium Hyaluronate delivers a surge of moisture to keep strands plump, smooth and touchably soft.
Use in conjunction with the Hair Alchemy shampoo and conditioner (apply the elixir on damp hair before styling) and your client is good to go, and go, and go!
More Oribe innovation makes us more #oribeobsessed.
For more information visit: Oribe.com
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