For hairdressers everywhere, there’s been a seismic shift in ways to ignite or sustain customer loyalty. Socials, digitals, direct messaging, emails,… today there are myriad means of engaging with an existing client or inviting new ones to join you. It’s totally different from five, 10 or more years ago, and now vital you pay attention and discover how consumers choose their services and brands. This will guide your marketing strategy.
It’s no longer enough to be great at what you do and to offer the best possible standards. You won’t find success and fill your appointments by simply being talented and friendly. You need to actively find the right client for your business or brand. Then get to work creating a connection. Sounds tiring? Well no need to feel overwhelmed, there is help to be had. Here’s one new product we’re drawing your attention to…
A new resource for you
Phorest is a global leader in salon, clinic, and spa software. We’ve always found them excellent at sharing insights and know-how. Now Phorest has released a new ebook: Better Marketing, Together: How Partnerships Are Reshaping Salon & Spa Marketing. This ebook is designed to help salon, spa, and clinic owners better understand the benefits of partnership marketing, and how you can implement it in their own businesses. The message is that personalisation and a sense of belonging are increasingly important to the customer.
Your marketing needs to express your values, share what the client needs to know to make an informed choice about what and who they are signing up to. Used to social media messaging and the use of A.I. to promote, these consumers want to see relevant ads on platforms they enjoy. It’s up to you to put those messages out there to be discovered. And embracing technology will help. For example, A.I. can be used to help personalise and share your advice and suggestions, as well as to create efficient bookings, reminders and marketing material.
Take the advantage
In the eBook (available for you all to download free HERE) you’ll find a guide to staying ahead through:
- The key trends shaping the future of salon, clinic and spa marketing
- Strategies and tools that you can implement today
- Real-world examples from marketing-savvy salon, spa and clinic owners.
The ebook also introduces Phorest’s newest solution, On Behalf Marketing (OBM). OBM is a Phorest’s fully-managed, co-branded marketing solution designed to help businesses attract new clients, boost revenue, and streamline their marketing operations, all without adding extra work for their teams. Packed full of real-life examples and actionable tips, the ebook simplifies partnership marketing while also sharing actionable tips.
“Our goal with this ebook was to show that partnership marketing doesn’t have to be complicated,” says Avril Kealy, Global Partnerships Content Manager at Phorest. “We’ve done extensive research on how business owners can turn collaborations into real results, whether that’s through partnerships they run independently, or through our free OBM solution here at Phorest.”
So again for easy reference: Download the ebook HERE
To discover more about Phorest, visit www.phorest.com
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