Beautiful things by Davines is a heart-stealer for clients who need a way to enhance and protect their colour. From Davines, this new service is so true to its name – Beautiful Things.
A new reveal you’ll love
Davines reveals a new and exclusive in-salon detoxifying treatment for best colour results. Beautiful Things is a treatment service tha is a fusion of effectiveness, innovation and sustainability. It’s about enhancing colour and restoring, protecting and detoxifying hair. Most importantly, it’s about making your clients feel good, helping them to feel beautiful in their own eyes
Beautiful Things works by removing metal build-up and restoring hair health. Importantly, working with Beautiful Things means equalizing hair porosity and damage, to protect against environmental and lifestyle stressors. The result is a soft, shiny finish with true-to-tone colour results that last.
Developed in the Davines Lab with biotech derived ingredients, Beautiful Things maintains the brand’s commitment to sustainability while delivering exceptional performance and results.
How does it work?
The hero ingredient is the Biomimetic Botanical Filler, carefully selected and derived from wild olive tree stem cells through green biotechnology. This mimics the hair structure, deeply penetrating the fibre, restoring its lipid and protein structure, and enhancing strength and resilience. Other active ingredients include Baobab extract, vegan collagen, and Chelating Complex. All of the ingredients used in Beautiful Things have been chosen for their high naturality and biodegradability. with no silicones used. What’s more, all the bottles in the range are made from post-consumer PET recycled plastic and are entirely recyclable, and everything is produced and packaged at the carbon offset Davines Village.
With three core products that can be used within the colouring process, Beautiful Things is quick to apply and highly effective in combating damage.
Here’s the regime
Prepare: Before colouring or lightening, prepare the hair with Beautiful Things Pro Chelating Pre-Treatment, designed to neutralise metal build up and protect the hair, tackling any existing porosity or damage.
Detox: Wash out the colour treatment with the colour safe, non stripping Beautiful Things Chelating Shampoo. This removes build-up and hard water minerals, helping to preserve hair colour and prevent unwanted shifts in tone, and leaving the hair more resistant to damage.
Reinforce: Finally, use the Beautiful Things Restoring Leave-In Mask to restore the hair, creating a daily defence shield to protect against external aggressors, and support colour longevity and shine. The Leave-In mask is available for customer to purchase as part of a home hair routine.
Get to it
Beautiful Things treatments are as beautiful on the inside as they are on the outside, delivering high performance while minimising environmental impact. Formulated with natural-origin and biodegradable ingredients, there are no silicones. The no-rinse formula reduces water consumption, and all bottles are made from post-consumer PET recycled plastic, and are entirely recyclable. Beautiful things is produced and packaged at the carbon offset Davines Village
Deliver the most vibrant, immediate and long-lasting colour results your clients will love.
visit: www.uk.davines.com
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