Just like our hairdressers, we love shiny new things! A precious addition to our lust-list is the Aveda Miraculous Oil. The brand says this oil concentrate indulges each strand of hair in light-reflecting shine and immerses the sense in a calming aroma. And it delivers! We love it. Here’s what you need to know:
Miraculous Oil
Working with Aveda’s exclusive Camelina oil ferment and pure botanical oils, this Miraculous Oil is a masterfully alchemized, luxurious one-of-a-kind formula. The oil illuminates, softens and strengthens each strand. It reveals hair’s most brilliant potential. In tests, Miraculous Oil results in 195% more shine instantly, and leaves hair glossy, silky and 2X smoother with all-day frizz protection..
The details:
Miraculous Oil features a blend of botanical oils, including Tsubaki oil and Daikon Seed oil, combined with Aveda’s exclusive ferment derived from Camelina oil. A hair care first, Aveda’s Camelina ferment is rich in omega 3, 6 and 9 fatty acids, and was created to help leave hair soft and smooth with radiant shine. Tsubaki oil, traditionally used to infuse hair with shine and softness, is harvested in part from lands including Jeju Island, a UNESCO World Heritage Site in South Korea. Daikon Seed oil, prized for its ability to condition hair and add light-reflecting shin
e, is responsibly sourced from a cooperative of 50+ local farms in America’s Willamette Valley. The Daikon Seed oil is cultivated using waterwise and soil-friendly practices like no-till farming and crop rotation to help protect biodiversity and preserve soil for future generations. It is sourced from crops that thrive on natural rainfall – saving water and safeguarding local ecosystems.
Additionally, Aveda focuses on the processing of its ingredients including the exclusive Camelina ferment found in Miraculous Oil. It is derived via bio-fermentation, a green chemistry method that creates effective compounds in a controlled and efficient manner. Further, the Tsubaki oil is cold pressed using no chemical solvents. In line with Aveda’s mission, Miraculous Oil is also vegan, Leaping Bunny Approved and comes in a 100% post-consumer recycled PET bottle.
The joy
The texture, application and aroma of Miraculous Oil make for a fabulous self-care ritual.
“Miraculous Oil lives up to its name from an artistry perspective; it’s a miraculous must-have that I can’t live without,” says Antoinette Beenders, Aveda’s SVP Global Professional Artistry. “For best results, add a couple of drops into your palms and distribute evenly throughout lengths and ends of wet hair. Blow dry in, and style as desired. You are left with incredibly smooth and silky hair. A little goes a long way!”
For more information visit: www.aveda.com
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