Aveda continues its annual mission to protect and provide clean water with its 2025 Earth Month Campaign. And we’re familiar with the accompanying launch of a new limited edition product. For 2025 it’s the gorgeous Botanical Repair™ Bond Building Styling Creme with £12.00 from each sale going towards funding clean water projects with charity: water.
Together with charity: water, Aveda focuses on providing clean water, sanitation and hygiene to people in need during Earth Month 2025 and beyond. With access to clean water nearby, communities are healthier and have more time to go to school or earn an income.
Drumroll please
Here are the details of how funds are raised: For this Earth Month campaign, Aveda is selling its Botanical Repair™ Bond Building Styling Creme – a multi-benefit styling cream that adds flexible hold and smooths frizz while building bonds for stronger hair. It’s now in a limited-edition 100ml size featuring special packaging designed by artist Melissa Koby (@mkoby_). We like!
Aveda clean water challenge
In addition to the limited edition product, Aveda is also encouraging people to get involved in a number of campaign activities including the #AvedaCleanWaterChallenge – a social campaign of weekly focuses highlighting small but impactful habit shifts that contribute to global sustainability initiatives. The first three weeks cover counting how many times per day you access clean water, prioritising eating vegan, and focusing on reusable and recyclable items in place of single-use plastics. These are followed by two key annual Earth Month activations for Aveda: ‘No Wash Day’ and ‘Aveda Walks for Water’.
No Wash Day
On Earth Day, Tuesday, April 22, Aveda invites individuals to skip a hair wash as part of the brand’s #NoWashDay campaign. By forgoing a hair wash, participants can save an average of six gallons of water each day. Influencers and creators worldwide will champion the cause by highlighting their no-wash styles featuring the limited-edition Earth Month product and other Aveda no-wash day must-haves like Shampowder Dry Shampoo, building support and momentum for #NoWashDay and inspiring followers to actively participate in the movement.
Aveda Walks for Water
On Sunday, April 27, Aveda encourages its customers, partners, employees, network and everyone interested in this cause to join the Aveda Walks for Water initiative. Recognising that people in developing countries walk an average of 3.7 miles daily to access clean water, Aveda aims to engage participants in a 3.7-mile walk in solidarity, raising awareness for charity: water and emphasizing the importance of universal access to clean water. Participants are encouraged to post about their walk on social media using #AvedaWalksForWater to spread awareness for the cause. Join your local Aveda location on a walk or plan your own outing with family and friends. Small actions can make a big difference, and there is power in every step!
Final word
“Earth Month is a time for us to reflect on and reaffirm our dedication to the mission that Horst Rechelbacher, Aveda’s visionary founder, instilled. His unwavering commitment to caring for the world we live in continues to guide us as we champion initiatives for Earth Month and beyond,” explains Shane Wolf, Global Brand President, Aveda. “These efforts are not just events; they are a testament to our enduring responsibility to environmental stewardship and social impact. Through Earth Month, we honor Horst’s legacy by actively engaging our community and fostering a more sustainable future for all.”
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