Authentic Beauty Concept

Authentic Beauty Concept relaunches Replenish Range

In Uncategorized by lauren@ihaa.co.uk

Authentic Beauty Concept is a brand we’ve come to love for its commitment to creating hair products rooted in nurturing pampering rituals. So we were understandably excited to learn of the relaunch of its Replenish Range – think intensive repair performance to enhance natural hair texture, not forgetting deep nourishment and protection.

Infused with powerhouse ingredients, including sustainably sourced Laos Rice Water and Shea Butter, the revamped range replenishes and strengthens without overburdening the hair. In addition, the innovative formula features a sensorial texture that delights the senses while delivering exceptional performance. Free of silicones and sulfates, the range is also vegan and cruelty-free, aligning with Authentic Beauty Concept’s commitment to pure, high-performance haircare and ethical and sustainable beauty solutions.

Authentic Beauty Concept

The luxurious product line-up

Each product in the Replenish Range is meticulously formulated to repair and restore hair with weightless nourishment. Introducing…

Replenish Cleanser – Gently cleanses while smoothing and strengthening the hair fibre.

Replenish Conditioner – Seals the cuticle and enhances manageability for healthy-looking hair.

Replenish Light Cream Mask – An airy, intensive treatment that repairs and fortifies from the inside out.

Replenish Rich Cream Mask – A deeply nourishing butter-textured mask, perfect for intensive repair and protection.

Replenish Spray Conditioner – A lightweight leave-in formula that detangles, boosts shine, and offers 230°C heat protection.

Replenish Split End Remedy – A restorative leave-in balm with plant-derived sealing technology that seals split ends and reduces frizz with 230°C heat protection too.

The upgraded Replenish range will be available from 1st May 2025 in Authentic Beauty Concept salons across the UK.

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